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Profesorado e Investigación

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Profesorado e Investigación

Directorio

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Tel: +34 932 806 162
Ext. 2749
Fax: +34 932 048 105

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Pocchiari, Martina

Profesora adjunta, Departamento de Marketing en Esade

Profesora contratada doctora URL

Formación académica

PhD Empirical Quantitative Marketing. Rotterdam School of Management
M.Sc Narketing Management. Rotterdam School of Management
B.Sc in Business and Economics. University of Bologna

Publicaciones destacadas

Pocchiari, M., Proserpio, D. & Dover, Y. (2025, June). Online reviews: A literature review and roadmap for future research. International Journal of Research in Marketing, 42 (2), pp. 275-297. DOI: https://doi.org/10.1016/j.ijresmar.2024.08.009.
Dover, Y. & Pocchiari, M. (2023, June). Review Updating: How consumers can change their mind [Paper presentation]. 45th ISMS Marketing Science Conference 2023, Miami.

Datos de contacto

Tel: +34 932 806 162
Ext. 2749
Fax: +34 932 048 105

Contactar

Volver al directorio