This subject will enable you to gain a first insight into the real economic-financial business situation. It introduces basic concepts for drafting financial business statements, based on accounting events or simple situations often based on real personal situations, which facilitates understanding.
Once this subject has been completed, the foundations will have been laid for studying more complex situations that can modify financial statements, and for studying their later analysis and decision-making.
Once you have completed this subject:
• You will have acquired the necessary knowledge and tools to analyse and interpret the real situation from an economic perspective.
• You will be able to apply a critical approach to how markets work and to the economy at the aggregate level; while taking into account, at the same time, issues related to social responsibility.
Mathematics are an essential tool for analysing quantitative information; creating and interpreting models which explain the economic and financial realities of the business environment, and for developing structured reasoning processes.
This subject, in all its aspects, will help future graduates to reach some of the BBA's learning objectives:
1. To be able to use a basic language for studying certain management tools in greater depth.
2. To approach the learning process and ultimately your professional career with rigour and discernment.
Businesses act in markets and, in turn, markets are part of increasingly inter-related societies. Training future professionals in business management and administration involves educating people to be aware of their status as citizens who have a great sense of justice and profound human values.
This subject focuses on relationships between people, social groups, and society as a whole, thereby helping future executives to observe the determining social factors that affect their own lives with a critical eye, so that they will be aware, both as citizens and in their professions, of the transforming capacity of society in relation to certain freely accepted values.
To achieve this, methods are employed to analyse the real social situation, promote critical awareness, and situate events in a historic and global/local vision of society.
This subject provides knowledge:
• of the business structure needed to carry out your activity
• of the means that the Law places at your disposal to carry out this activity
• of the most basic and representative legal limits to be considered when setting up or continuing a business activity.
Once you have completed this subject, you will be able to make a critical reading of certain business-related issues; you will be able to make suitable decisions within the permissible legal boundaries for the particular activity that you are carrying out, and you will have the basic criteria for understanding and, in general, for evaluating the advice given and action taken by the legal experts, and for determining its appropriateness.
In this subject, you will consolidate and broaden your knowledge in relation to making financial statements for a company. This course is based on the basic knowledge acquired in Accounting and Financial Analysis I, and includes analysis of economic-financial business realities. It is more advanced in terms of the complexity of the situations it presents and how they affect the company's financial statements, and it puts special emphasis on product evaluation and cost calculation.
Once this subject has been completed, the foundations will have been laid for understanding any situation that modifies a company's financial statements, and you will know how to reflect this in them.
Once this subject has been completed:
• You will have acquired the knowledge and tools needed to analyse and interpret business reality from an economic perspective.
• You will be able to apply a critical approach to the proposals, decisions and microeconomic policies, bearing in mind issues related to social responsibility.
This subject teaches you how to think systematically, relating the work and legal environments to business structure and human resources as integral parts of an organisation. The aim is to be able to understand the inter-relations created among the different areas, so when you focus on understanding business structures, you do not forget that these structures are determined by the setting in which they operate and the people who are part of, and at the same time, conditioned by the organisation.
This first-year BBA course adopts a systematic approach, so you can become familiar with this model and apply it to other subjects that make up your syllabus and to problem-solving in your professional career.
Statistics is an essential tool for decision-making in settings in which the amount of data and/or levels of uncertainty do not permit information to be extracted directly. In this subject, some of the essential theoretical and practical foundations will be made available to students so they can approach decision-making adequately in the face of uncertainty.
The subject of the Tax System (Law II) provides you with an approximation to the reality of tax in the business sector. Basic tax concepts are introduced to understand the importance of enforcing a suitable tax policy for a company. Once this subject has been completed, you will be ready to study the Spanish tax system in greater depth.
All students are required to do an academic exchange at foreign universities, many of which offer courses taught through the medium of English.
In an increasingly international business environment, a good command of English is also essential for effective communication to take place, not only with native speakers but also as a lingua franca between non-native speakers.
This subject will provide you with knowledge on projection and the analytical use of the principles and techniques of setting up accounting records to determine:
• A company's assets, financial and economic situation using its balance sheet and income statement.
• The statement of changes in equity, fundamental balance sheet aggregates, and the company's profitability indicators.
In this subject, you will learn:
1. To conceive business as an information system.
2. To obtain information on the basis of a set of data.
3. To analyse and create conceptual models of information systems.
4. To implement these conceptual models, building Access prototypes.
5. To understand the possibilities that information technologies offer managers to design or re-design organisations.
On completing this subject:
1. You will understand the operations function as the area of an organisation which transforms certain inputs into certain outputs, and generates value for the end customer.
2. You will become familiar with the current focus on operations management, which includes innovation, production, logistics and quality.
3. You will learn how operations can generate value in industrial and service companies, through greater efficiency, quality, product and/or service innovation, etc.
4. You will understand how the operations strategy is defined on the basis of competitive strategy.
5. You will get to know problem-solving techniques and tools developed by operations research, and you will learn how to use them.
6. You will know how to create models for diagnosing complex organisational situations, and how to apply the techniques and tools that enable you to find the best solution for operational planning problems, service design and enhancement, and project planning and control.
7. You will exploit the results correctly as a basis for management and/or strategy decision-making.
Once this subject has been completed:
• You will have acquired the knowledge and the tools needed to analyse and interpret the real situation from an economic perspective.
• You will have studied the main issues related to international economics and you will have seen how theoretical models of this discipline permit these problems to be analysed.
• You will be able to critically approach proposals, decisions and micro- and macro-economic policies, taking into account issues related to social responsibility.
Statistics is an essential tool for decision-making in settings where the amount of data and/or the level of uncertainty do not permit information to be extracted directly from them. In this subject, students are taught some of the theoretical and practical foundations that form the basis for making predictions, performing estimations and testing hypotheses, used to transform information into knowledge.
This subject contributes decisively to structuring the student's knowledge in relation to methodology and decision-making in the dynamic business process of marketing. This programme is directed at developing skills and competences and at knowledge transmission. This double proposal allows your management skills to develop progressively.
Financial markets are the framework in which the offer and demand of available financial resources in the economy are balanced out. Given that all economic activity requires funding sources, knowing how these markets work and the assets traded in them is a determining factor in the education of any Bachelor in Business Administration-BBA student.
On the basis of the systematic approach acquired in Business I, this subject is intended to make you aware of the place and the effect that people and psychosocial processes have on the organisation. In addition, explanatory models will be proposed which help you to understand better individual and group behaviour in the work environment.
After studying the Operations Management subjects, you will be able:
1. To understand the operations function as the area of an organisation which transforms certain inputs into certain outputs, and generates value for the end customer.
2. To get to know the current focus on operations management, which includes production, logistics, quality and innovation.
3. To know how operations can generate value in industrial and service companies (through greater efficiency, quality, product and/or service innovation, etc.).
4. To define the operations strategy on the basis of competitive strategy.
5. To see areas of common ground between operations management and the other areas of the company.
6. To carry out process management.
7. To identify enhancement areas and take into account key issues to ensure their successful implementation.
Business transactions, whether at home or abroad, have become increasingly international in nature. A good command of English is therefore essential for effective communication to take place, not only with native speakers but also as a lingua franca between non-native speakers.
Learners are now reaching a stage when they are able to express themselves more fluently, flexibly and effectively for both personal and professional purposes and are capable of adapting to the needs and demands of different audiences.
In the intensive weeks dedicated to the theory, you will be given:
• A first global insight into what a company is
• An integration of the different subjects from the business environment and the functional areas
• Key strategic concepts on a corporate and business scale
• External and internal analysis tools
• Different competitive and strategy planning strategies
And you will be taught:
• Structuring in a turbulent and fast-changing environment
• Strategic decision-making . Team work
In the simulation, you will learn to:
1. Integrate different areas of knowledge in the systemic perspective of business management.
2. Acquire a practical, realistic insight into management tools, and conceptual frameworks introduced in previous subjects.
3. Use the concepts dealt with in the different disciplines longitudinally over time and contribute live experience of their management.
4. Have the motivation to study your possible career opportunities in depth.
This course is the natural evolution from Marketing Management I. Once you have understood the basic concepts and tools, in this subject you will be learning marketing strategies. Using the simile of a chess game, we could say that in Marketing Management I you learnt the movements of the pieces and now you are going to learn the typical moves (scholar's mate, opening moves, etc.).
A Bachelor in Business Administration student must be able to identify the threats and opportunities involved in creating business value, know the different models for measuring this value with their advantages and limitations, and know how to apply them to selecting investments and resources for the company, and identify the contribution financial management makes to creating value for the shareholder.
Information Systems (IS) have become the engine for innovation and flexibility in organisations. The quality of IS and their adaptation to the needs of the organisation draw not so much on the technologies or development methods used than on the skills of systems analysts. In this analysis, technical aspects are combined with organisational aspects and human resources, with the aim of creating a system that enhances the previous one.
In this subject:
• You will acquire the basic language needed to analyse the organisational environment from the perspective of the information flows taking place in it.
• You will develop the skills needed to gain a comprehensive, general insight into how organisations work, which goes beyond their functional aspects.
• You will be able to contribute to innovation processes occurring in organisations.
This subject acts as an assemblage of the core degree courses in Economics. Microeconomic analysis (Economics I), macroeconomic analysis (Economics II), and the economic analysis of international trade and finances (Economics III) lead to a course in applied economics, which projects the foundations of economic analysis onto the current economic situation, both from a geographical and sector perspective.
This subject contains the following learning objectives:
1. To create the context for interpreting and implementing operations strategy within the framework of business strategy, both in industrial and service companies.
2. To understand and apply process management and value creation in companies.
3. To analyse the importance of supply chain design in its interaction with the areas of marketing and operations, as well as the main supply chain management (SCM) trends and their impact on organisations.
4. To approach the most relevant issues that executives have to face in this area, with an introduction to problem-solving tools and methods.
5. To review the implementation process through real-life practical cases with tools designed to facilitate organisational change processes.
6. To study the elements that make up Business Process Management (BPM), analysing the value created by implementing BPM.
7. To analyse how indicator systems or balanced scorecards make business strategy a reality at all levels of the organisation, and learn how to overcome resistance to change as a result of implementing them.
8. To present business process re-engineering and benchmarking.
This subject will enable you to:
1. Develop a comprehensive, global business vision.
2. Meet general managers and discuss general management decision-making with them.
3. Get to know new strategic management tools.
4. Enhance your knowledge of the business reality (both on a national and international scale).
5. Improve your teamwork skills.
This course is the natural evolution from Marketing Management II. After understanding classical marketing strategies, in this subject, you will go on to create their basic concepts and tools. Using the simile of a chess game, we could say that in Marketing Management I you learnt the movements of the pieces, in Marketing Management II, the typical moves (scholar's mate, opening moves, etc.), and now in Marketing Management III, you will be learning how to create your own moves, your own style, follow your strategies, choose your tournaments, etc.
This subject tries to focus on finance as a function at the service of global business strategy, with the aim of incorporating a more qualitative dimension in students' corporate finance syllabus.
In Corporate Strategy, students will learn about basic financial models for value creation; opportunities and threats for the company in this area will be analysed in this subject, as well as the role of the function of finance in these cases. Special attention is paid to short-term components that may hinder value creation. Company dynamics with the business environment and the financial markets determine both possibilities of survival and value creation.
Human Resource Management: Strategic Contribution and New Challenges are what contribute to the development of a new, comprehensive, global perspective of the business organisation, with special emphasis on the strategic role of human resource management at different levels (the function of strategic human resource management, people and team management). It also provides awareness and knowledge of the tools needed for the BBA graduate to face the new challenges of human resource management within the framework of sustainability and corporate social responsibility.
On completing this subject, the student will be able to apply the concept of strategic human resource management to different organisational areas, to design effective policies specifically for people management in line with this strategy, and develop proposals for the challenges that organisations are facing in relation to talent management, bearing in mind the global context in which organisations operate today.
This subject's mission is to demonstrate the value that information systems bring to organisations. This value is determined at four levels:
In relation to the management function, we present a governance framework of these systems, putting special emphasis on their transversal nature.
Learning activities introduced throughout this subject will permit students to reflect on some ethical aspects related to information systems and on their capacity to be driving forces for change in society.
On completing this subject, you will know how to design an information systems strategy in line with the organisational strategy. Specifically:
1. You will be able to analyse the different components of information systems and their role in the organisation and its strategy.
2. You will get to know the market, stakeholders, and trends in the sector.
3. You will be able to identify and apply relevant aspects of corporate governance of information and communication technology in organisations.
On completing this subject, you will be able:
• To know and analyse the basic elements of the techno-economic, social, political and cultural environments of (business, public and non-profit) organisations with the correct methodology.
• To understand the impact organisations have on their surroundings.
Based on this, students will have incorporated a global/local vision of the business reality, able to generate not only professional commitment, but also a public-spirited commitment to society.
This subject aims to provide students with the academic skills necessary to study and participate effectively in foreign universities where courses are taught in English, with a special focus on areas related to the field of management.
In the third or fourth year, all students will take part in the international exchange programme, a unique opportunity that enables you to continue your studies for one semester in one of the 60 universities around the world which ESADE shares an exchange programme with. In addition, international students, on their exchange programme at ESADE, bring an even more global vision to classes.
This subject provides a key learning opportunity in the BBA students' syllabus, among other reasons because the jobs they will do in the company will enable them to put into practice the knowledge acquired in the different subjects studied to date.
The Internship stands out for combining two dimensions that go hand in hand:
1. A professional dimension, which offers the student the possibility of experiencing the business reality and participating in professional activities
2. An academic dimension, which enables the knowledge acquired in the degree subjects to be put into practice in the tasks assigned to the student in the company.
You will have the support of both an internship tutor and an academic tutor for the duration of your Internship.
The Internship, together with the learning experiences initiated in the second year, helps to meet the third objective of the Bachelor in Business Administration-BBA: to enable students to apply the acquired knowledge and develop the typical skills needed to carry out any professional activity with rigour, a critical approach and creativity.
The Final Degree project (FDP) offers students the opportunity to integrate the knowledge acquired in the different subjects and the skills developed in the different learning situations of the Bachelor in Business Administration-BBA on an individual level. Carrying out this subject, and in particular, the quality of the resulting FDP, will demonstrate to what extent the Degree's learning objectives have been met.
Moreover, carrying out a complex, authentic, comprehensive FDP will help to rework the themes of education and development that are implicit in the Bachelor in Business Administration-BBA:
• Promoting students' self-regulation
• Learning about certain issues and problem areas in all their complexity
• Linking task-based learning experiences to those found in typical work scenarios.
The Final Degree Project can be done in the form of a Business Plan, In-Company Business Project, or bachelor degree thesis.