"I see the Growth Challenge as a great opportunity to build exposure, and to gain insight into not just of a European company, but also of the US consumer market - how the US consumer think and behave, diving specifically into the details and behaviors of consumers across cities and states. This is also a great opportunity to build strategic thinking skills, providing a real-world experience outside of the classroom that the other classes do not provide.
The Growth Challenge has so far provided quite a challenge, as it is a big project that can go any direction, and the team needed to put together a framework and work plan to make sure we keep on track. The team has been great and professional, and putting a lot of time into the weekly deliverables, despite the difference in time zone which is a challenge. The client has also been very supportive and willing to engage and provide more information that we need from time to time. Professor Sirkin, coming from a great background in consulting and a thought leader in his field, has provided great mentorship and has been helping to guide the team towards the right direction, probing the team to ask the right questions. With great support all round, the team is confident to deliver a value-adding proposal to the client."
MBA Candidate | Class of 2016
Kellogg School of Management