Professor, Department of Marketing at
Esade
URL Professor
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Biography
Ana Valenzuela has a Part Time appointment at ESADE Business School. Her regular
appointment is as Full Professor at the Zicklin School of Business, Baruch College,
CUNY. She holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown
University. She was a Research Fellow at the Haas School of Business, UC Berkeley
for three years. She has also served as a faculty member at INSEAD, Santa Clara University,
China-Europe International Business School, Hong Kong Science and Technology University,
Singapore Institute of Management, San Francisco State University, Universitat Pompeu
Fabra and Instituto de Empresa.Ana began her professional career with AC Nielsen,
serving as a marketing consultant for multi-country projects informing consumer goods
markets. In addition, she worked in marketing research for PubliEspana TV5, The Advisory
Board Company, Hello America and the International Monetary Fund IMF. She has published
widely, her articles on behavioral decision-making and cross-cultural consumer behavior
appearing in numerous leading journals, including the Journal of Consumer Research,
Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research,
Organizational Behavior and Human Decision Processes and International Marketing Review.
She is a frequent keynote speaker on topics related with consumer psychology in technology-driven
environments and in-store strategies and was recognized by the Marketing Science Institute
in the United States as a must-read author in her field. She is a member of several
academic associations as well as marketing institutions/think tanks, such as the Advertising
Research Foundation and the American Marketing Association.
Contact details
Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105