Professorat i Investigació

Dades de contacte

Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105

Valenzuela Martínez, Ana

Professora ordinària, Departament de Màrqueting a Esade

Catedràtica URL

Investigador, ESADE D3 - Institute for Data-Driven Decisions

Williamson, S., Lteif, L. & Valenzuela, A. (2022). Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others. Journal of Consumer Psychology, 32 (4), pp. 597-614.
Palmeira, M., Lei, J. & Valenzuela, A. (2019). Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning. European Journal of Marketing, 53 (2), pp. 299-319.

Dades de contacte

Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105