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Yanyu Zheng

Yanyu Zheng (Fuzhou, 1989) spent two years at ESADE earning a Full-Time MBA, which she believes was crucial for her career. In 2016, the prestigious Poets & Quants highlighted Yanyu’s profile in their MBAs To Watch series. Her brilliant career and strong personality are for sure sources of inspiration.

Passionate about sports and a huge fan of FC Barcelona, Yanyu was the club’s first Chinese employee, leading Barça’s Chinese communications strategy back when stars such as Messi and Xavi played together for the club. During her years in Barcelona, she built a strong network in the European sports and media industry. This was one reason why when Yanyu Zheng met Zhang Dazhong, the chief executive of Alibaba’s new sports venture, she convinced him to give her a job. And then she moved to Shanghai.

After serving as Senior Business Development Manager at Alisports (Alibaba Group) and Sport Social Network Manager at Tencent (a $200 billion Chinese internet giant), Yanyu co-founded All Star Partner in Beijing one year ago. Besides being an entrepreneur, Yanyu enjoys karaoke, gastronomy, travelling and preparing sangria for friends.

Behind the scenes with the Co-founder and CEO of All Star Partner

The world in your hands

When you talk to Yanyu, you can feel her strong determination to succeed. With an organised and fast-moving agenda, she is a woman with a global mindset who transmits that strength to her team and peers.

About Messi

Yanyu is crazy about sports, although she acknowledges having failed physical education evaluations more than once. But she certainly knows Catalan enough to understand the sport satire programme Crackòvia.

 

How far can I go?

In 2015, Yanyu was finalist in an MBA essay competition organised by the Financial Times, making the entire ESADE MBA team very proud. She also collaborated closely with the ESADE Asia team.

Mobile generation

For Yanyu’s generation in China, everything goes through the mobile, from buying last-minute groceries to dating. She says she hasn’t carried any money with her for at least half a year.

“I have taken a lot of risks in different stages of my life and I like to explore new possibilities, so creating my own company was very appealing to me. I wanted to see where I could go, how far could I go.”

Yanyu Zheng

All Star Partner - Co-founder

Full Time MBA - 2016

Full Time MBA
View profile

“I have taken a lot of risks in different stages of my life and I like to explore new possibilities, so creating my own company was very appealing to me. I wanted to see where I could go, how far could I go.”

Yanyu Zheng

All Star Partner - Co-founder

Full Time MBA - - 2016

Full Time MBA
View profile

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