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ESADE Business School
Ursi van der Herten
Av. d'Esplugues, 92-96
08034 Barcelona, Spain
Phone +34 935 543 531
Mob. +34 638 424 586

ESADE has partnered with Flywire to streamline the tuition and fee payment process for international and EU students. Flywire offers multiple payment options and currencies. ESADE and Flywire do not charge a fee for this service.

Design Thinking for Business Innovation

Design Thinking is a framework for focusing on solutions instead of problems. The Design Thinking for Business Innovation program from ESADE Business School and Aalto University Executive Education will take you on a seven-day deep dive into its goal-oriented and actionable methodology, and show you how to make it work.

You’ll emerge with a tool kit of new skills, ready to drive innovation and create value for your business and its customers.

Harness your organization’s potential


Where? Helsinki and Barcelona

When? May 23-31, 2018

Why Do I Need Design Thinking?
Finding fast, effective solutions to complex challenges calls for a new approach to innovation.

Design Thinking empowers you to fast-track concept development by unblocking creativity.

Connect directly with your customers’ needs and meet them by aligning your company around goal-focused innovation.

What Are the Take-Away Benefits?

New tools and methodologies to...

Generate and implement cross-company innovation – at all levels

Accelerate knowledge flow within your organization

Capture insights, promote creative and critical thinking, and drive business model design

Understand and meet customer needs

Quickly develop powerful prototypes

Conceive and execute agile strategies that link innovation to growth

Quantify value propositions and increase the effectiveness of sales presentations

Maximize value creation and value capture

What Will I Do?

Over seven intense days in two countries, you’ll explore and understand the framework of Design Thinking, see it in action, then learn how to practically apply it to business models in your organization.

07-18 May 2018
Kick-off Module

The program starts with online content in early May, prior to the Helsinki module. This virtual kick-off is an integral part of the program and will require one-two working hours per week.

Day 1 - Helsinki - May 23
Discovering Design Thinking

• Design Thinking and innovation

• Design Thinking methodology and tools

• Learning by doing: problem definition

• Company visit

Day 2 – Helsinki - May 24
Creating and Understanding Customer Value

• Understanding what creates value for customers

• Learning to use tools for assessing and improving customer value

• Designing optimal value propositions

• Learning by doing: creating customer insights

• Company visit

Day 3 – Helsinki - May 25
Developing Powerful Prototypes

• Idea-generation process

• Creating concepts for potential solutions

• Designing fast prototypes

• Collecting feedback and user insights with prototypes

• Learning by doing: designing prototypes and testing

Day 4 – Barcelona - May 28
Exploring Solutions through Experiments

• Managing projects with uncertainty

• From fast prototypes to market validation

• Designing and running entrepreneurial experiments

• Learn by doing: identifying uncertainties, designing experiment set-ups

• Learning from others

Day 5 – Barcelona - May 29
Designing Innovative Business Models

• Designing Innovative Business Models

• The importance of business models in Design Thinking innovation projects

• Moving from value creation to value capture and growth

• Managing perceived price and perceived value

• Learning by doing: business model design

Day 6 – Barcelona - May 30
Product-market fit and scaling-up

• Product-market fit and traction modelling

• Agile principles to accelerate learning

• Scaling and growth

• Learning by doing: agile learning

• Project presentations

Day 7 – Barcelona - May 31
Solving the Execution Challenge

• Implementing Design Thinking

• Learning by doing: bringing Design Thinking to your organization

• Graduation

Who Should Participate?

Design Thinking for Business Innovation is for corporate leaders and senior executives responsible for strategy, marketing, sales or innovation. Participants share the goal of integrating cutting-edge creative practices into their business processes and corporate structures.

Who Delivers the Program?

The Design Thinking for Business Innovation program is delivered by faculty members from two of Europe’s top business education institutions, ESADE Business School and Aalto University Executive Education. It combines their experience and expertise in pioneering leadership development and general management programs.

Lotta Hassi

Lotta Hassi

Academic Director and Lecturer, ESADE Business School

Dr. Mikko Laukkanen

Dr. Mikko Laukkanen

Academic Director, Aalto University Executive Education

José Manuel Perez

José Manuel Perez

CEO Product Lab, Academic collaborator, Operations, Innovation and Data Sciences Department.

Dr. Luis Vives

Dr. Luis Vives

Director, Full Time MBA ESADE Business School

“The combination of Design Thinking and business models is a really powerful way to deliver market-changing innovations with good returns.”

Dr. Luis Vives
Director, Full-Time MBA, ESADE Business School

"Design Thinking is a powerful methodology to harness the inherent uncertainty of innovation."

Lotta Hassi
Academic Director and Lecturer, ESADE Business School
What Do Participants Say?
Tomi Sundberg
Director, Innovations and New Business Development
Cramo Group · Helsinki, Finland

"It was really exiting to hear other professionals explain how their companies are solving the same problems around world that we are facing. I found it really helpful to understand how to capture and monetise the value of innovations. I finally got some tools to help me with that!"

Barbara Ponce Barbara
Sales Account Manager
Google · São Paulo, Brazil
"The Design Thinking experience with ESADE and AALTO was a mix of theoretical content, best-in-class cases of success and, most importantly, practical application in real cases. For me, the cases and challenges of the project simulated my daily challenges at work and showed me practical ways to apply the process of design thinking with my clients. The highlight was combining the creative process with the business interests and financial issues that we must consider in every step of the design thinking process.
Today I am glad to share this knowledge with my team and clients"

Penny Estrada
Director, Overseas Business Development
All Transport Network (ATN) · Philippines
"The joint efforts of Aalto and ESADE to teach design thinking and show how pivotal it is to sustain a business exceeded my high expectations. Each day was structured so that the learning is enriched by personal reflection and practical application. I now make sure I apply design thinking and learning as a daily practice. I couldn’t have asked for a better class to share the experience. I’d recommend this course to everyone who is looking to improve customer experience."

Ksenia Avetisova
Strategic Innovation Lead, Data-Driven Business
Tieto · Helsinki, Finland
"The Design Thinking for Business Innovation course gives an immersive plunge into the world of design thinking. It provides a great overview of the tools and methods, and practical insights on using them. The major advantage of this programme is that the structure of the course shows the connection between design thinking and business and corporate innovation. Reference visits support this story. 
‘Networking with participants from other organisations and learning their perspective was a great addition to the curriculum. Although the whole programme is really demanding in terms of time and effort, it is worth it. The fact that it takes place in two different locations enables everyone to experience very different learning atmospheres."

Discover Design Thinking – Register Now

Places on the Design Thinking for Business Innovation program are limited. Please contact us now to receive further details.

May 23 to 31, 2018

Helsinki and Barcelona

Program Fee
Early bird fee of 6.500 € until Feb 28

Apply Now
ESADE Business School
Ursi van der Herten
Av. d'Esplugues, 92-96
08034 Barcelona, Spain
Phone +34 935 543 531
Mob. +34 638 424 586

ESADE has partnered with Flywire to streamline the tuition and fee payment process for international and EU students. Flywire offers multiple payment options and currencies. ESADE and Flywire do not charge a fee for this service.

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