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ESADE Business School
Ursi Van der Herten
Av. d'Esplugues, 92-96
08034 Barcelona, Spain
Phone +34 935 543 531
Mob. +34 638 424 586

ESADE has partnered with Flywire to streamline the tuition and fee payment process for international and EU students. Flywire offers multiple payment options and currencies. ESADE and Flywire do not charge a fee for this service.

Design Thinking for Business Innovation

Co-creation for employee-centric solutions

More info

Design Thinking is a framework for focusing on solutions instead of problems. The Design Thinking for Business Innovation program from ESADE Business School and Aalto University Executive Education will take you on a seven-day deep dive into its goal-oriented and actionable methodology, and show you how to make it work.

You’ll emerge with a tool kit of new skills, ready to drive innovation and create value for your business and its customers.

Harness your organization’s potential


Where? Helsinki and Barcelona

When? May 22-30, 2019

Why Do I Need Design Thinking?
Finding fast, effective solutions to complex challenges calls for a new approach to innovation.

Design Thinking empowers you to fast-track concept development by unblocking creativity.

Connect directly with your customers’ needs and meet them by aligning your company around goal-focused innovation.

What Are the Take-Away Benefits?

New tools and methodologies to...

Generate and implement cross-company innovation – at all levels

Accelerate knowledge flow within your organization

Capture insights, promote creative and critical thinking, and drive business model design

Understand and meet customer needs

Quickly develop powerful prototypes

Conceive and execute agile strategies that link innovation to growth

Quantify value propositions and increase the effectiveness of sales presentations

Maximize value creation and value capture

What Will I Do?

Over seven intense days in two countries, you’ll explore and understand the framework of Design Thinking, see it in action, then learn how to practically apply it to business models in your organization.

May 2019
Kick-off Module

The program starts with a two-week online period prior to the actual event days. This virtual kick-off is an integral part of the program and will require one to two working hours per week.

Day 1 - Helsinki - May 22
Discovering Design Thinking Methodology

• Design Thinking and innovation

• Design Thinking methodology and tools

• Learning by doing: problem definition

Day 2 – Helsinki - May 23
Creating and Understanding Customer Value

• Understanding what creates value for customers

• Learning to use tools for assessing and improving customer value

• Designing optimal value propositions

• Learning by doing: creating customer insights

Day 3 – Helsinki - May 24
Developing Powerful Prototypes

• Idea generation process

• Creating concepts for potential solutions

• Designing fast prototypes

• Collecting feedback and user insights with prototypes

• Learning by doing: designing prototypes and testing

• Learning from others: practitioners take the floor

Day 4 – Barcelona - May 27
Exploring Solutions through Experiments

• Managing projects with uncertainty

• From fast prototypes to market validation

• Designing and running entrepreneurial experiments

• Learning by doing: identifying uncertainties, designing experiment set-ups

Day 5 – Barcelona - May 28
Designing Innovative Business Models

• The importance of business models in Design Thinking innovation projects

• Moving from value creation to value capture and growth

• Managing perceived price and perceived value

• Learning by doing: business model design

• Learning from others: practitioners take the floor

Day 6 – Barcelona - May 29
Bring to Market and Scaling-up

• Product-market fit and traction modelling

• Agile principles to accelerate learning

• Scaling and growth

• Learning by doing: agile learning

• Project presentations

Day 7 – Barcelona - May 30
Solving the Execution Challenge

• Implementing Design Thinking

• Graduation

Who Should Participate?

Design Thinking for Business Innovation is for corporate leaders and senior executives responsible for strategy, marketing, sales or innovation. Participants share the goal of integrating cutting-edge creative practices into their business processes and corporate structures.

Who Delivers the Program?

The Design Thinking for Business Innovation program is delivered by faculty members from two of Europe’s top business education institutions, ESADE Business School and Aalto University Executive Education. It combines their experience and expertise in pioneering leadership development and general management programs.

Tiina Aarras

Tiina Aarras

Designer in Residence, Aalto University

Lotta Hassi

Lotta Hassi

Academic Director of the Program, ESADE Business School

Sampsa Hyysalo

Sampsa Hyysalo

Professor, Aalto University

Mikko Koria

Mikko Koria

Visiting Professor, Aalto University

José Manuel Perez

José Manuel Perez

CEO, Product Lab, Academic Collaborator at ESADE Business School

Núria Solsona

Núria Solsona

Service Design Consultant, Academic Collaborator, ESADE Business School, Professor of Practice at Aalto University

Dr. Luis Vives

Dr. Luis Vives

Associate Dean, ESADE Business School

“The combination of Design Thinking and business models is a really powerful way to deliver market-changing innovations with good returns.”

Dr. Luis Vives
Director, Full-Time MBA, ESADE Business School

"Design Thinking is a powerful methodology to harness the inherent uncertainty of innovation."

Lotta Hassi
Academic Director and Lecturer, ESADE Business School
What Do Participants Say?
Tomi Sundberg
Director, Innovations and New Business Development
Cramo Group · Helsinki, Finland

"It was really exiting to hear other professionals explain how their companies are solving the same problems around world that we are facing. I found it really helpful to understand how to capture and monetise the value of innovations. I finally got some tools to help me with that!"

Barbara Ponce Barbara
Sales Account Manager
Google · São Paulo, Brazil
"The Design Thinking experience with ESADE and AALTO was a mix of theoretical content, best-in-class cases of success and, most importantly, practical application in real cases. For me, the cases and challenges of the project simulated my daily challenges at work and showed me practical ways to apply the process of design thinking with my clients. The highlight was combining the creative process with the business interests and financial issues that we must consider in every step of the design thinking process.
Today I am glad to share this knowledge with my team and clients"

Penny Estrada
Director, Overseas Business Development
All Transport Network (ATN) · Philippines
"The joint efforts of Aalto and ESADE to teach design thinking and show how pivotal it is to sustain a business exceeded my high expectations. Each day was structured so that the learning is enriched by personal reflection and practical application. I now make sure I apply design thinking and learning as a daily practice. I couldn’t have asked for a better class to share the experience. I’d recommend this course to everyone who is looking to improve customer experience."

Ksenia Avetisova
Strategic Innovation Lead, Data-Driven Business
Tieto · Helsinki, Finland
"The Design Thinking for Business Innovation course gives an immersive plunge into the world of design thinking. It provides a great overview of the tools and methods, and practical insights on using them. The major advantage of this programme is that the structure of the course shows the connection between design thinking and business and corporate innovation. Reference visits support this story. 
‘Networking with participants from other organisations and learning their perspective was a great addition to the curriculum. Although the whole programme is really demanding in terms of time and effort, it is worth it. The fact that it takes place in two different locations enables everyone to experience very different learning atmospheres."

Co-creation for employee-centric solutions


Wednesday, November 14th, at 1 pm CET

Discover Design Thinking – Register Now

Places on the Design Thinking for Business Innovation program are limited. Please contact us now to receive further details.

May 22 to 30, 2019

Helsinki and Barcelona

Program Fee
Early bird fee of 6.500 € until Feb 28

Apply Now
ESADE Business School
Ursi Van der Herten
Av. d'Esplugues, 92-96
08034 Barcelona, Spain
Phone +34 935 543 531
Mob. +34 638 424 586

ESADE has partnered with Flywire to streamline the tuition and fee payment process for international and EU students. Flywire offers multiple payment options and currencies. ESADE and Flywire do not charge a fee for this service.

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