‘The programme, which included both theoretical and practical content and was jointly designed by ESADE and Deutsche Bank, transformed the bank’s approach to training. We were able to standardize the expertise of the entire sales network and certify it through a university, making us pioneers in Spain.’
Head of Talent and Development, Deutsche Bank
‘The best thing about this training programme, which took place in the context of DB’s Sales University, was the participants’ effort and commitment to successfully completing the different stages, which covered demanding theoretical and practical content. In today’s changing environment, we need to have the best professionals. With this type of initiative, we can meet that goal.’
Head of Private Client Training, PBC
Deutsche Bank is a leading global bank with a universal, customer-centric business model. With operations all around the world, it is leader in Germany, its home market. It offers products and services in investment, retail and corporate banking, as well as in asset and wealth management. The challenge was to achieve excellence in customer service by providing financial training to the entire branch network. At an especially demanding time, due to the crisis and regulatory environment, it was necessary for all levels of the bank to have a solid command of the main concepts in the industry.
Deutsche Bank turned to ESADE to launch a university-level training program aimed at those employees responsible for selling investment products. The program consisted of three modules:
• The first module focused on financial knowledge and was taught by ESADE professors.
• The second module focused on the product and was developed by DB’s Investment Centre.
• The third module was online and completed the training required for participants to earn certificates from ESADE.
The training offered a blend of key theoretical and practical content for the bank network’s commercial activity.
As a result of the training, DB employees became more familiar with both the products they sell and the most salient aspects of the market, which they agree inspires confidence in clients. The knowledge update provided by the program improved service quality. Deutsche Bank became the first bank in Spain to certify the financial expertise of its branch network.