Our Clients Experiences


‘The programme, which included both theoretical and practical content and was jointly designed by ESADE and Deutsche Bank, transformed the bank’s approach to training. We were able to standardize the expertise of the entire sales network and certify it through a university, making us pioneers in Spain.’

Núria Taulats
Head of Talent and Development, Deutsche Bank

‘The best thing about this training programme, which took place in the context of DB’s Sales University, was the participants’ effort and commitment to successfully completing the different stages, which covered demanding theoretical and practical content. In today’s changing environment, we need to have the best professionals. With this type of initiative, we can meet that goal.’

Rafael Lora
Head of Private Client Training, PBC


Deutsche Bank is a leading global bank with a universal, customer-centric business model. With operations all around the world, it is leader in Germany, its home market. It offers products and services in investment, retail and corporate banking, as well as in asset and wealth management. The challenge was to achieve excellence in customer service by providing financial training to the entire branch network. At an especially demanding time, due to the crisis and regulatory environment, it was necessary for all levels of the bank to have a solid command of the main concepts in the industry.


Deutsche Bank turned to ESADE to launch a university-level training program aimed at those employees responsible for selling investment products. The program consisted of three modules:
• The first module focused on financial knowledge and was taught by ESADE professors.
• The second module focused on the product and was developed by DB’s Investment Centre.
• The third module was online and completed the training required for participants to earn certificates from ESADE.
The training offered a blend of key theoretical and practical content for the bank network’s commercial activity.


As a result of the training, DB employees became more familiar with both the products they sell and the most salient aspects of the market, which they agree inspires confidence in clients. The knowledge update provided by the program improved service quality. Deutsche Bank became the first bank in Spain to certify the financial expertise of its branch network.


‘The ESADE professors’ level of empathy with the participants was one of the things that struck me most, not only during the residential periods, but also throughout the development of the project, which mainly took place online.’

Xavier Aliaga
Director of Human Resources and International Communication Equatorial Coca-Cola Bottling Company Ltd.


Equatorial Coca Cola Bottling Company Ltd. (ECCBC) was founded in 1997 as a joint venture between Cobega and The Coca-Cola Export Co. Headquartered in Barcelona, the company operates in 13 countries in North and West Africa. The challenge was to motivate and integrate the senior management of the different subsidiaries in order to share a common vision of the company, empower them to improve their business knowledge and leadership skills, and identify areas of improvement within the company.


ECCBC and ESADE designed a two-stage programme:

• The first stage took place in various countries in which ECCBC had offices and focused on marketing, sales, finance and operations strategy.

• The second stage took place in Barcelona, on the ESADE campus, where the participants focused on developing their leadership skills. In this stage, the participants worked on real-life projects, which they presented to the Board of Directors on the last day of the programme.


One of the programme’s most immediate results was the level of commitment participants showed to the company. They now feel that they are part of a whole, as opposed to being independent parts of something. Some of the projects have been successfully implemented at the company. The participants now feel empowered to make more decisions.


‘It was a really motivating programme, as we were able to encourage managers to find ways to contribute to the company’s growth by providing them with knowledge and leadership skills. ESADE perfectly understood the need to show how the academic issues they were presenting applied in real life, in order to connect with the sales profile in the classroom.’

Daniel Torras
Director of the “la Caixa” Executive Development Centre


“La Caixa” is a banking foundation and non-profit organisation that seeks to promote and carry out charitable social, cultural and educational work. The recent financial crisis has accelerated the development of new sales models. One of the most redefined roles at the institution was that of the bank branch manager. “La Caixa” turned to ESADE to develop a programme to help its branch managers adapt to this new role.


We developed a completely customised programme for all branch managers, centred on developing leadership skills. We worked with senior management on sales policies and organisational issues and in teams, focusing on projects based on real-life opportunities.


There was immediate, company-wide recognition of the branch managers’ role, resulting in an equally immediate increase in sales and branch productivity. Some of the projects the teams worked on were implemented, leading to substantial improvements in the company’s operations. Finally, the fact that all branch managers participated in the programme helped to reinforce the link between the organisational culture and management.


Contact us
Mr. Santi Argemí
(+34) 935 560 757
Ms. Ana Vázquez
(+34) 913 597 714
Mr. Xavier Bruneau
(+34) 935 560 760