To give managers a global, integrated vision of the marketing field.
To provide students with global, integrated knowledge of the main techniques, tools, and methodology applications in the marketing strategy field. To train managers to identify new business opportunities and to anticipate change
To provide the tools needed to draw up competitive strategies.
The ESADE programme includes tools for detecting students management strengths and weaknesses. These tools are deployed in the induction phase of the programme in order to help those who need it. This ensures that programme graduates have the requisite skills and global vision needed to immediately occupy management posts in the marketing field.
Fostering social sensitivity.
Making economic development consistent with environmental protection and social commitment is now of key importance to many countries. As a result, companies must exploit the competitive advantages arising from good management practices in these respects.
Optimise your investment
Students taking the Professional Master programme are firmly committed to personal and professional growth. The format is specially designed to ensure the compatibility of students professional and academic commitments.
The programme also provides students with the knowledge and confidence required to rise to professional challenges.
