Professorat i Investigació
Directori
Evangelidis, Ioannis
Formació acadèmica
- PhD in Marketing.
- MSc in Business Administration.
- BSc in Marketing and Communication. Athens University of Economics and Business
Biografia
Ioannis Evangelidis és Professor Contractat Doctor de Màrqueting a ESADE Business School a Barcelona. Va obtenir el seu doctorat en Direcció d’Empreses i el seu màster en Administració d’Empreses amb especialització en Màrqueting tots dos amb honors a la Rotterdam School of Management, Universitat Erasmus de Rotterdam. Va obtenir la seva llicenciatura en Màrqueting i Comunicació a la Universitat d’Economia i Negocis d’Atenes.
Ioannis estudia la presa de decisions del consumidor, centrant-se principalment en com l’ús que les persones fan de la informació sobre atributs i el seu comportament d’elecció poden veure’s influïts pels canvis en el context de decisió. També investiga els judicis dels consumidors sobre l’equitat al mercat, en particular en resposta a tàctiques enganyoses de les empreses, com la inflació de preus reduïts i la inflació de preus enganyosa. A més, li interessa la recerca metodològica, entre elles com mesurar millor les preferències i valoracions de les persones i com millorar la qualitat dels dissenys experimentals.
La seva recerca s’ha publicat en revistes importants de màrqueting, gestió i psicologia, com Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Psychological Science, Journal of Personality and Social Psychology i Journal of Experimental Psychology: General. Ioannis ha estat convidat a presentar el seu treball en institucions acadèmiques de prestigi arreu del món, com la Universitat de Califòrnia, Berkeley; la Universitat de Chicago; Columbia University; Georgetown University; Yale University; National University of Singapore; Nanyang Technological University; Singapore Management University; London Business School; INSEAD i Tilburg University.
Les seves troballes han aparegut en mitjans de comunicació populars, com The New York Times, The Boston Globe i The Huffington Post. Ioannis va ser nomenat acadèmic jove del Marketing Science Institute classe de 2021 i professor d’MBA 40-Under-40 per Poets & Quants 2024.
Publicacions destacades
- Evangelidis, I., Jung, M. H. & Moon, A. (2025). The Measurement of Valuation. Consumer Psychology Review, 8 (1), pp. 51-59. DOI: https://doi.org/10.1002/arcp.1103.
- Overton, G., Evangelidis, I. & Vosgerau, J. (2025). People Believe If 90% Prefer A over B, A Must Be Much Better than B. Journal of Consumer Research, 52 (1), pp. 135-156. DOI: https://doi.org/10.1093/jcr/ucae055.
- Simonsohn, U., Montealegre, A. & Evangelidis, I. (2025). Stimulus Sampling Reimagined: Designing Experiments with Mix-and-Match, Analyzing Results with Stimulus Plots. Journal of Personality and Social Psychology, 129 (1), pp. 71-90. DOI: https://doi.org/10.1037/pspa0000449.
- Evangelidis, I. & Gunadi, M. P. (2024). How Elicitation Procedure Shapes Beliefs About Others' Affective Responses to Action and Inaction. Personality and Social Psychology Bulletin, 50 (12), pp. 1711-1724. DOI: https://doi.org/10.1177/01461672231175958.
- Evangelidis, I., Bhatia, S., Levav, J. & Simonson, I. (2024). 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research, 51 (1), pp. 19-28. DOI: https://doi.org/10.1093/jcr/ucad028.
- Evangelidis, I. (2024). Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Marketing Science, 43 (2), pp. 280-288. DOI: https://doi.org/10.1287/mksc.2023.0269.
- Evangelidis, I., Levav, J. & Simonson, I. (2023). The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility. Journal of Consumer Research, 50 (3), pp. 492-509. DOI: https://doi.org/10.1093/jcr/ucac059.
- Evangelidis, I., Levav, J. & Simonson, I. (2023). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science, 69 (5), pp. 2691-2712. DOI: https://doi.org/10.1287/mnsc.2022.4484.
- Evangelidis, I. (2023). Task Sensitivity and Noise: How Mechanical Properties of Preference Elicitation Tasks Account for Differences in Preferences Across Tasks. Decision, 11 (2), pp. 283-302. DOI: https://doi.org/10.1037/dec0000218.
- Evangelidis, I. (2023). How price changes influence consumers' buying decisions.
- Gunadi, M. P. & Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. Journal of Marketing Research, 59 (3), pp. 623-640. DOI: https://doi.org/10.1177/00222437211060359.
- Evangelidis, I. (2022). Rapidly Diminishing Sensitivity and Discrete Sensitivity: Explaining People's Sensitivity to Outcomes Across Decisions. Journal of Experimental Psychology: General, 151 (9), pp. 2115-2127. DOI: https://doi.org/10.1037/xge0001186.
- Evangelidis, I. & van Osselaer, S. M. (2019). Interattribute evaluation theory. Journal of Experimental Psychology: General, 148 (10), pp. 1733-1746. DOI: https://doi.org/10.1037/xge0000552.
- Barasz, K., Kim, T. & Evangelidis, I. (2019). I know why you voted for Trump: Overinferring motives based on choice. Cognition, 188, pp. 85-97. DOI: https://doi.org/10.1016/j.cognition.2018.05.004.
- Evangelidis, I. & Levav, J. (2019). Process utility and the effect of inaction frames. Management Science, 65 (5), pp. 2328-2341. DOI: https://doi.org/10.1287/mnsc.2017.3013.
- Evangelidis, I., Levav, J. & Simonson, I. (2018). The asymmetric impact of context on advantaged versus disadvantaged options. Journal of Marketing Research, 55 (2), pp. 239-253. DOI: https://doi.org/10.1509/jmr.14.0483.
- Evangelidis, I. & van Osselaer, S. M. (2018). Points of Disparity: Expectation disconfirmation from common attributes in consumer choice. Journal of Marketing Research, 55 (1), pp. 1-13. DOI: https://doi.org/10.1509/jmr.15.0233.
- Evangelidis, I. (2017). The role of restraint omission in alcohol-related traffic fatalities. Drug and Alcohol Dependence, 180, pp. 423-426. DOI: https://doi.org/10.1016/j.drugalcdep.2017.09.003.
- Etkin, J., Evangelidis, I. & Aaker, J. L. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52 (3), pp. 394-406. DOI: https://doi.org/10.1509/jmr.14.0130.
- Evangelidis, I. & Levav, J. (2013). Prominence versus dominance: How relationships between alternatives drive decision strategy and choice. Journal of Marketing Research, 50 (6), pp. 753-766. DOI: https://doi.org/10.1509/jmr.13.0052.
- Evangelidis, I. & Van den Bergh, B. (2013). The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need. Psychological Science, 24 (11), pp. 2226-2234. DOI: https://doi.org/10.1177/0956797613490748.