Evangelidis, Ioannis

Ioannis Evangelidis is an Associate Professor of Marketing at ESADE Business School in Barcelona. He received his Ph.D. in Management and his Master’s degree in Business Administration with a specialization in Marketing both with distinction from the Rotterdam School of Management, Erasmus University Rotterdam. He earned his Bachelor's degree in Marketing and Communication from the Athens University of Economics and Business.

Ioannis studies consumer decision-making, with a primary focus on how people's use of attribute information and choice behavior can be influenced by changes in the decision context. He also investigates consumers’ judgments of fairness in the marketplace, particularly in response to deceptive firm tactics such as shrinkflation and skimpflation. Additionally, he is interested in methodological research, including how to better measure people’s preferences and valuations and how to improve the quality of experimental designs.

His research has been published in leading Marketing, Management, and Psychology journals, such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, Management Science, Psychological Science, the Journal of Personality and Social Psychology, and the Journal of Experimental Psychology: General. Ioannis has been invited to present his work at leading academic institutions around the world, including UC Berkeley, the University of Chicago, Columbia University, Georgetown University, Yale University, National University of Singapore, Nanyang Technological University, Singapore Management University, London Business School, INSEAD, and Tilburg University. His findings have been featured in popular media outlets, including The New York Times, The Boston Globe, and The Huffington Post. Ioannis has been named a Marketing Science Institute Young Scholar Class of 2021 and a Poets & Quants Best 40-Under-40 MBA Professor 2024.