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Refresher Programme with Carles Torrecilla (Lic&MBA 96), Professor in the ESADE Department of Marketing Management
Unexpected changes
After a period of crisis, companies have reinvented themselves, shifted paradigms and undertaken innovative projects that before seemed unthinkable. They’ve made a virtue of necessity.
Adapting to a new social and economic climate has allowed some to undertake innovative projects that before they couldn't even imagine. When facing a precarious economic situation, the well-known formula worked: “Give the people bread and circuses and guillotine” said Torrecilla. A paradigm shift is necessary in the business sector in order to succeed under the new conditions. We are witnessing the end of the phone (replaced by messaging services), email, mass-media advertising and salaries (high salary), which will give way to wages (subsistence salary). The professor and businessman gave several examples to demonstrate that innovation is not always profitable, as competition quickly reacts by copying the innovative product and launching it onto the market consequently bringing prices down. The consumer has also changed As a marketing expert, Torrecilla recommended replacing the usual ideas with others in which you can make a virtue of need.
Law Refresher Programme: ‘Practical aspects of tax reform for companies’
SPEAKER: Carlos Durán, academic contributor to the ESADE Department of Public Law. The introduction of tax reform in January of this year means that Spanish companies will be taxed under the new Company Tax Law, which introduces significant changes that can impact the profitability of their activity.
KEY IDEAS OF TAX REFORM
Reform is necessary seeing that crisis has a hard impact in the collection of taxes, specifically in collecting from companies with a decrease of 52%. The law was becoming obsolete and international pressure for reform was also being felt (European Commission, IMF, etc.).
1
The goal of this reform is to delve into neutrality and justice, and is clearly motivated by tax fraud prevention. It also aims to ensure that taxation does not distort the behaviour of Spanish companies, as it hopes for increased competitiveness.
2
On 1 January 2015 this new reform came into force (although some measures will be formalised later), strategically varying and structuring the process of the law to fit with future predictions within the economic sphere.
3
The law introduces new business opportunities with planning opportunities for lowering tax revenues, but it also presents significant risks which need to be taken into account. It presents concepts such as Economic Activity or Equity Entity with a new meaning and scope.
4
The new Company Tax includes lowering taxes, measures to promote the competitiveness of companies, simplified deductions, and new tax incentives for activities that help economic growth and to change the production model.
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You can watch all the Refresher Programme sessions (video summary and complete video) at: www.esadealumni.net/ea/activities/continuing_education /description_past_events?id_evento=303822
APRIL--JUNE 2015