Josep Franch Bullich
Associate Professor, Department of Marketing in ESADE
URL Associate Professor

Dean of ESADE Business School, Deanship of ESADE Business School

Education

  • Doctor en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
  • Doctor Europeo. ESADE - Universitat Ramon Llull
  • Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
  • Licenciado en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya

Areas of interest

  • International marketing and global marketing
  • Global brand management
  • Internet marketing strategies
  • Qualitative research
  • Case study method

Biography

Josep Franch has extensive teaching experience in various countries. He is expert in international marketing and global marketing, andhis main area of specialization is brand management in multinational and global companies. He has also worked on subjects related to digital marketing and relationship marketing.

From an educational point of view, he is one of the main European experts in the case study method. He has published more than 50 case studies in the fields of marketing and international business, some of which are available through the The Case Centre (formerly the European Case Clearing House). He has won the EFMD Case Writing Competition on three occasions (1999, 2001 and 2013) and also has three case writing awards at the North American Case Research Association (NACRA) Annual Conference (2004, 2010 and 2015). He regularly serves as a track chair in several case conferences and as a reviewer for different case journals and case collections, he sits on the Editorial Board of the Case Research Journal and Wine Business Case Research Journal and is one of the Co-Editors of the Global Jesuit Case Series. He regularly delivers sessions on how to write and teach with case studies, both at ESADE as well as for other programmes including the International Teachers Programme (ITP).

He has previous experience as marketing manager at Fuji Film and has worked as consultant for different companies, including FC Barcelona, Interroll, Novartis, Soler & Palau, Sony and Xerox. He has also worked in many in-company training programs with different companies including: APM Terminals, Bunge, Desigual, Esteve, Novartis, Roca, Roland DG, Saint-Gobain, Sony, Telefónica and Tenaris.


Selected publications

Rosina , M. & Franch Bullich, J. (2012, October). Continental in Ukraine. In NACRA 2012 Annual Meeting. Symposium conducted at the meeting of North American Case Research Association (NACRA), Quincy.

Franch Bullich, J., Gruber , V. & Hawkins, M. (2012). Migration and minorities in Europe. In Rudolph, T., Schlegelmilch , B. B., Bauer, A., Franch Bullich, J. & Meise , J. N. (Eds.), Diversity in European marketing: Text and cases (pp. 15-55). Berlin: Springer.

Franch Bullich, J. & Montalvo Garcia, A. (2011, October). Dan Samstron's dilemma. In NACRA 2011 Annual Meeting. Symposium conducted at the meeting of North American Case Research Association (NACRA), San Antonio.

Franch Bullich, J. & Zuhorn , L. (2011, October). Google: In or out of China?. In NACRA 2011 Annual Meeting. Symposium conducted at the meeting of North American Case Research Association (NACRA), San Antonio.

Franch Bullich, J. & Montaña Matosas, J. (2010, October). FC Barcelona: More than just a club. In NACRA 2010 Annual Meeting. Symposium conducted at the meeting of North American Case Research Association (NACRA), Gatlinburg.

Franch Bullich, J. (2010, May). Taller: Visión sobre la escritura de casos. In 5ª Reunión Anual, Mexico City.

Franch Bullich, J. (2010, May). Reflexiones personales sobre el aprendizaje con casos: La experiencia en ESADE Business School. In 5ª Reunión Anual, Mexico City.

Franch Bullich, J., Cano Giner, J. & Trezzi , M. (2008, October). SAP AG (A): From value to volume marketing & SAP AG (B): The DG Barcelona Hub. In NACRA 2008 Annual Meeting. Symposium conducted at the meeting of North American Case Research Association (NACRA), Durham.

Parada Balderrama, P. & Franch Bullich, J. (2008). Team teaching. In Martensson, P., Bild, M. & Nilsson, K. (Eds.), Teaching and learning at Business Schools: Transforming business education (pp. 47-62). London: Gower-Ashgate.

Cano Giner, J. & Franch Bullich, J. (2006). eCalcetines.com: nuevas tecnologías y marketing. In Rodríguez Escudero , A. I. & Munuera Alemán , J. L. (Eds.), Estrategias de marketing: de la teoría a la práctica (pp. 91-101). Madrid: ESIC Editorial.

Mondragón Liévana, C. & Franch Bullich, J. (2000). Matrimonios dinámicos. Una nueva fórmula para entender a las alianzas estratégicas. Escuela de Negocios, 3 (6), pp. 24-22.

Kashani , K. & Franch Bullich, J. (1998). La montée en puissance des managers transnationaux. L'Art de l'Entreprise Globale, (6/12), pp. 1-2.