Profesorado e Investigación
Directorio
Lopez Lopez, David
Profesor Asociado Sénior, Departamento de Marketing en
Esade
Profesor contratado doctor URL
Formación académica
- Ph.D en Ciències Humanes, Socials i Jurídiques. Universitat Internacional de Catalunya -UIC
- Master of Business Administration. ESADE
- Master in Project Management. La Salle School of Business - URL
- Enginyer en Electrònica. LA SALLE-ESCOLA D'ENGINYERIA
- Enginyer Tècnic de Telecomunicació. Escola Tècnica Superior d'Enginyeria La Salle - URL
Publicaciones destacadas
- Lopez Lopez, D., Mavrommatis, A. & Bachs, J. (2024). La revolución de la inteligencia artificial en `marketing': más allá de la singularidad. Harvard Deusto Business Review, (343), pp. 6-17.
- Martínez-López, F. J., Li, Y. & Feng, C., Liu, H., Lopez Lopez, D. (2023). Reducing ecommerce returns with return credits. Electronic Commerce Research, 23 (4), pp. 2011-2033. DOI: https://doi.org/10.1007/s10660-022-09638-5.
- Rodriguez Garcia, P., Li, Y. & Lopez Lopez, D., Juan, A. A. (2023, July). Strategic decision making in smart home ecosystems: A review on the use of artificial intelligence and Internet of things. Internet of Things, 22, 100772. DOI: https://doi.org/10.1016/j.iot.2023.100772.
- Martínez-López, F. J., Li, Y. & Feng, C., Liu, H., Lopez Lopez, D. (2023). Correction to: reducing ecommerce returns with return credits Electronic Commerce Research, 2022, 10.1007/s10660-022-09638-5. Electronic Commerce Research, 23 (1), pp. 627. DOI: https://doi.org/10.1007/s10660-023-09673-w.
- Lopez Lopez, D., Giusti, G. & Juan, A. A., Corlu, C. G. (2023). Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the '888' case. 2023 Winter Simulation Conference, WSC 2023, pp. 3354-3363. Institute of Electrical and Electronics Engineers Inc.. DOI: https://doi.org/10.1109/WSC60868.2023.10408411.
- Martínez-López, F. J., Feng, C. & Li, Y., Lopez Lopez, D. (2022). Using instant refunds to improve online return experiences. Journal of Retailing and Consumer Services, 68, 103067. DOI: https://doi.org/10.1016/j.jretconser.2022.103067.
- Martínez-López, F. J., Li, Y. & Feng, C., Lopez Lopez, D. (2021). Buying through social platforms: Perceived risks and trust. Journal of Organizational and End User Computing, 33 (4), pp. 1-27. DOI: https://doi.org/10.4018/JOEUC.20210701.oa4.
- Lostumbo, M. A., Saiz, M. & Juan, A. A., Lopez Lopez, D., Calvet, L. (2021). Combining Simulation with Reliability Analysis in Supply Chain Project Management under Uncertainty: A Case Study in Healthcare. 2021 Winter Simulation Conference, WSC 2021. Institute of Electrical and Electronics Engineers Inc.. DOI: https://doi.org/10.1109/WSC52266.2021.9715400.
- Martinez-López, F. J., Lopez Lopez, D. (Ed.), (2021). Advances in Digital Marketing and ECommerce: Second International Conference, 2021. Springer Nature.
- Corlu, C. G., Goyal, A. & Lopez Lopez, D., de la Torre, R., Juan, A. A. (2021, January). Ranking enterprise reputation in the digital age: A survey of traditional methods and the need for more agile approaches. International Journal of Data Analysis Techniques and Strategies, 13 (4), pp. 265-290. DOI: https://doi.org/10.1504/IJDATS.2021.120097.
- Saiz, M., Lostumbo, M. A. & Juan, A. A., Lopez Lopez, D. (2020). On the Use of Simulation-Optimization in Sustainability Aware Project Portfolio Management. In Bae, K., Feng, B. & Kim, S., Lazarova-Molnar, S., Zheng, Z., Roeder, T., Thiesing, R. (Eds.), Proceedings of the 2020 Winter Simulation Conference, WSC 2020, pp. 2493-2504. Institute of Electrical and Electronics Engineers Inc.. DOI: https://doi.org/10.1109/WSC48552.2020.9383941.
- Martínez-López, F. J., Anaya-Sánchez, R. & Fernández Giordano, M., Lopez Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers' responses. Journal of Marketing Management, 36 (7-8), pp. 579-607. DOI: https://doi.org/10.1080/0267257X.2020.1738525.
- Lopez Lopez, D., Giusti, G. (2020). Comparing Digital Strategies and Social Media Usage in B2B and B2C Industries in Spain. Journal of Business-to-Business Marketing, 27 (2), pp. 175-186. DOI: https://doi.org/10.1080/1051712X.2020.1748377.
- Beneicke, J., Juan, A. A. & Xhafa, F., Lopez Lopez, D., Freixes, A. (2020). Empowering citizens' cognition and decision making in smart sustainable cities. DOI: https://doi.org/10.1109/MCE.2019.2941457.
- Vinaixa Serra, J., Lopez Lopez, D. (2020). `Social robots': Una oportunidad para el márketing. Harvard Deusto Márketing & Ventas, (159), pp. 44-53.
- Hernáez, O. R., Lopez Lopez, D. (2020). Creación de valor a través de la robótica y la Inteligencia Artificial. Harvard Deusto Business Review, (304), pp. 58-67.
- Tomé, E., Rivera, O. & Lopez Lopez, D., de Mello, P. (2020). Robotics and artificial intelligence RAi perceptions of consumers and producers: An international comparison among Portugal and Spain.
- Vinaixa Serra, J., Lopez Lopez, D. & Garcia, M. (2017). Cómo lanzar con éxito un primer proyecto basado en IoT. Harvard Deusto Márketing & Ventas, (142), pp. 22-29.
- Vinaixa Serra, J., Lopez Lopez, D. (2016). El año de la realidad virtual. Harvard Deusto Márketing & Ventas, (137), pp. 24-30.
- Lopez Lopez, D., Bauzà, G. B. & Rivera, O. (2014). Modelo basado en técnicas de clusterificación para la clasificación empresarial en función del binomio estrategia-táctica para gestionar su reputación online. 9th Iberian Conference on Information Systems and Technologies, CISTI 2014, 6876990. IEEE Computer Society. DOI: https://doi.org/10.1109/CISTI.2014.6876990.
- Lopez Lopez, D., Bauzà, G. B. & Rivera, O. (2014). Estrategias en reputación online corporativa. Análisis en función de la posición de cadena de mando. 9th Iberian Conference on Information Systems and Technologies, CISTI 2014, 6876989. IEEE Computer Society. DOI: https://doi.org/10.1109/CISTI.2014.6876989.
Datos de contacto
Tel: +34 932 806 162
Ext. 5808
Fax: +34 932 048 105
Ext. 5808
Fax: +34 932 048 105