Vicenta Sierra
Professor, Department of Operations, Innovation and Data Sciences at ESADE
URL Professor

Director, PhD in Management Sciences

Education

  • Doctora en Psicología. Universitat de Barcelona
  • Licenciada en Psicología. Universitat de Barcelona

Areas of interest

  • Statistical analysis of single-case designs
  • Analysis of social systems
  • Quantitative methods
  • Psychometrics

Biography

Vicenta graduated Summa cum Laude from the Doctorate in Psychology (Universitat de Barcelona) and Graduate in Statistics (Universitat Politècnica de Catalunya).

Her major fields of specialization are research methods, advanced statistics, and psychometrics. She has published her research widely in peer-reviewed scientific journals. Her primary research emphasis based on her academic training in psychology, experimental design and behavioral research methods.

Her latest research has appeared in a range of journals such as Journal of Business Ethics, Journal of Public Administration Research and Theory, Public Administration, Journal of Cleaner Production, Public Administration, Public Policy & Management, Supply Chain Management: An international journal, The International Public Management Review, among others.



Selected publications

Manolov , R., Solanas , A. & Sierra, V. (2020). Changing criterion designs: Integrating methodological and data analysis recommendations. Journal of Experimental Education, 2 (88), pp. 335-350. DOI: 10.1080/00220973.2018.1553838.

Manolov , R., Solanas , A. & Sierra, V. (2019). Extrapolating baseline trend in single-case data: Problems and tentative solutions. Behavior Research Methods, 51 (6), pp. 2847-2869. DOI: 10.3758/s13428-018-1165-x.

Ngoye, B., Sierra, V. & Ysa, T. (2019). Different shades of gray: A priming experimental study on how institutional logics influence organizational actor judgment. Public Administration Review, 2 (79), pp. 256-266. DOI: 10.1111/puar.13006.

Ngoye, B., Sierra, V., Ysa, T. & Awan, S. (2019). Priming in behavioral public administration: Methodological and practical considerations for research and scholarship. International Public Management Journal, 1 (23), pp. 113-137. DOI: 10.1080/10967494.2018.1495672.

Iglesias, O., Markovic Markovic, S., Singh, J. & Sierra, V. (2019). Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits. Journal of Business Ethics, 154 (2), pp. 441-459. DOI: 10.1007/s10551-017-3455-0.

Ngoye, B., Sierra, V. & Ysa, T. (2019). Assessing performance-use preferences through an institutional logics lens. International Journal of Public Sector Management, 32 (1), pp. 2-20. DOI: 10.1108/IJPSM-12-2017-0344.

Giménez Thomsen, C., Sierra, V., Sancha Fernández, C., Rodón Mòdol, J. & Markovic Markovic, S. (2018). The impact of environmental and social practices on the triple bottom line: A mediated model. In Lindgreen, A., Hirsch, B., Vallaster, C. & Yousofzai, S. (Eds.), Measuring and controlling sustainability: Spanning theory and practice (pp. 141-166). London; New York: Routledge.

Ngoye, B. (2018). An institutional logics perspective on the implementation of performance measurement systems in the public sector (Unpublished doctoral dissertation). Barcelona: ESADE Business School.

Markovic Markovic, S., Iglesias, O., Singh, J. & Sierra, V. (2018). How does the perceived ethicality of corporate service brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148 (4), pp. 721-740. DOI: 10.1007/s10551-015-2985-6.

Samara, G., Sierra, V. & Parada , M. (2018). Who are the best performers? The environmental social performance of family firms. Journal of Family Business Strategy, 9 (1), pp. 33-43. DOI: https://doi.org/10.1016/j.jfbs.2017.11.004.

Sierra, V., Iglesias, O., Markovic Markovic, S. & Singh, J. (2017). Does ethical image build equity in corporate services brands? The influence of customer perceived ethicality on affect, perceived quality, and equity. Journal of Business Ethics, 144 (3), pp. 661-676. DOI: 10.1007/s10551-015-2855-2.

Sancha Fernández, C., Giménez Thomsen, C., Sierra, V. & Kazeminia, A. (2015). Does implementing social supplier development practices pay off?. Supply Chain Management: An International Journal, 20 (4), pp. 389-403. DOI: 10.1108/SCM-07-2014-0239.

Salvador Jácome, L. (2014). Importancia de los grupos de interés en la adopción de prácticas de gestión ambiental de las empresas de exploración y explotación de hidrocarburos en el Perú (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Merzthal Toranzo, J. (2014). La capacitación como instrumento de marketing relacional en las empresas industriales en Perú (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Sierra, V., Ysa, T., Berman, E., Endelenbos , J. & Chen , D. Y. (2013). Context in governance networks: Complex interactions between macro, meso and micro: A theoretical exploration and some empirical evidence on the impact of context factors in Taiwan, Spain and The Netherlands. In Pollitt , C. (Ed.), Context in public policy and management: The missing link? (pp. 233-257). Camberley; Cheltenham; Northampton: Edward Elgar.

Esteve Laporta, M., Boyne , G., Sierra, V. & Ysa, T. (2013). Organizational collaboration in the public sector: Do chief executives make a difference?. Journal of Public Administration Research and Theory, 23 (4), pp. 927-952.

Giménez Thomsen, C. & Sierra, V. (2013). Sustainable supply chains: Governance mechanisms to greening suppliers. Journal of Business Ethics, 116 (1), pp. 189-203. DOI: 10.1007/s10551-012-1458-4.

Maldonado Beltrán, M. & Sierra, V. (2013). User satisfaction as the foundation of the success following an ERP adoption: An empirical study from Latin America. International Journal of Enterprise Information Systems, 9 (3), pp. 77-99.

Esteve Laporta, M. (2013). The management of interorganizational collaborations (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Dolan, S., Mach Piera, M. & Sierra, V. (2009). HR contribution to firm's success examined from a configurational perspective: An exploratory study based on the Spanish Cranet data. In Kabst, R., Giardini, A. & Wehner, M.C. (Eds.), International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker des "Cranfield Projects on International HRM" (pp. 391-408). Mering: Rainer Hampp. DOI: 10.1688/9783866183247.

Valls Giménez, J. F., Sierra, V., Bañuelos , M. A. & Ochoa , I. (2009). Spanish holiday brands: Comparative analysis of 10 destinations. In Munar, A., Gartner , W. C. & Cai , L. A. (Eds.), Tourism branding: Communities in action (pp. 119-131). Bingley; Bradford: Emerald.

Matos Reyes, R. (2008). La conducta de compra pirata. Un análisis exploratorio en el mercado de la música en Perú (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Mach Piera, M. (2007). Validity of the organisational triaxial trust model as a predictor of efectiveness = La validesa del model triaxial de la confiança organitzativa com a predictor de l'efectivitat (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Gabel Shemueli, Rechel (2006). Emotional intelligence as a predictor of cross-cultural adjustment and successful outcomes in international assignments (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Guzmán Garza, F. & Sierra, V. (2006). La imagen de marca de los candidatos a la presidencia de México. Este País, (184), pp. 50-53.

Dolan, S., Cribillers Riera, F., Díez Piñol, M., Doesborg , B., Peiró Posadas, M., Sierra, V. & et al. (2006). Estudi dels factors de risc personals, socioculturals i organitzacionals de la síndrome d'esgotament professional (burnout) en el personal mèdic a Catalunya: model multidimensional: memòria científica final. Barcelona: ESADE. Instituto de Estudios Laborales (IEL).

Heras Forcada, M. (2005). Calidad e indicadores. Una aportación a la implantación de sistemas de indicadores (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Salafranca Cosialls , L., Sierra, V., Núñez Peña , M. I., Solanas Pérez, A. & Leiva Ureña , D. (2005). Análisis estadístico mediante aplicaciones informáticas: SPSS, Statgraphics, Minitab y Excel. Barcelona: Universitat de Barcelona (UB).

Núñez Peña , M. I., Salafranca Cosialls , L., Solanas Pérez, A. & Sierra, V. (2004). Recurso informático para la docencia de la estadística. Barcelona: Edicions UB.

Sierra, V. (1997). Estadísticos robustos en diseños conductuales: análisis y simulación Monte Carlo (Unpublished doctoral dissertation). Barcelona: Universitat de Barcelona (UB).