Schoenmueller, V., Bologni, F. & Rubera, G. (2024, May). Removing content creators from social media platforms: How do consumers fill the attention void? The Case of Donald Trump's deplatforming [Paper presentation]. 53rd European Marketing Academy Conference EMAC 2024, Bucharest.
Bayerl, A. & Goldenberg, J. (2023, June). The weekend effect in online reviews [Paper presentation]. 45th ISMS Marketing Science Conference 2023, Miami.
Karlinsky, Y., Kogan, S. & Libai, B. (2023, June). Wisdom of some crowds: Predicting investors success in a social trading platform [Paper presentation]. 45th ISMS Marketing Science Conference 2023, Miami.
Dover, Y. & Pocchiari, M. (2023, June). Review Updating: How consumers can change their mind [Paper presentation]. 45th ISMS Marketing Science Conference 2023, Miami.
Schoenmueller, V. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research, 57 (5), pp. 853-877. DOI: https://doi.org/10.1177/0022243720941832.
Fritz, K., Schoenmueller, V. & Bruhn, M. (2017). Authenticity in branding-exploring antecedents and consequences of brand authenticity. European Journal of Marketing, 51 (2), pp. 324-348.
Bruhn, M., Richner, Y., Niemand, T. & Dölz, J. (2015). The impact of internal communication quality on employees' attitudes and behavior towards the organization - A cross cultural study. DOI: https://doi.org/10.18374/IJBR-15-4.7.
Campbell, C., Heinrich, D. & Schoenmueller, V. (2015). Consumers' reaction to fair trade motivated price increases. Journal of Retailing and Consumer Services, 24 (May), pp. 79-84.
Bruhn, M., Schäfer, D. B. & Schoenmueller, V. (2012). Are social media replacing traditional media in terms of brand equity creation?. DOI: https://doi.org/10.1108/01409171211255948.
Bruhn, M., Schoenmueller, V., Schaefer, D. & Heinrich, D. (2012). Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement. Advances in Consumer Research, 40, pp. 567-576.
