Professor, Department of Marketing at
Esade
URL Associate Professor
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Biography
Oriol Iglesias is an Associate Professor and Head at the Marketing Department. Previously,
at ESADE, he has also been Director of the ESADE Brand Institute leading consultancy
firm on brand management in Spain and Chair of the Research Group on Brand Management.
He is member of the Scientific Committee of the Global Brand Conference and member
of the Scientific Committee of the Special Interest Group on Brand, Identity, and
Corporate Reputation of the Academy of Marketing AM. He is also member of the Editorial
Board of the Journal of Brand Management and member of the Editorial Review Board
of the Journal of Product and Brand Management. He has also been for 6 years member
of the Executive Committee of the European Marketing Academy EMAC.His research has
been published in top international academic journals, such as California Management
Review, Journal of Business Ethics, Business & Society, Industrial Marketing Management,
Journal of Business Reesearch, and European Journal of Marketing, among others. His
last book is 'In good conscience: do the right thing while building a profitable business',
published by Palgrave. Oriol has consulted and/or developed custom in company training
for worldwide leadings firms from many different sectors, such as Porsche, Audi, Volkswagen,
Telefónica, HP, Nestlé, Sara Lee, Banco de Santander, PwC, Ogilvy, etc. Before joining
ESADE he was Partner and CEO of Wakaa Networks, a consultancy firm specialized in
the field of strategic marketing, for seven years. In parallel, he was also a Partner
and CEO at El Terrat Online, a firm which produces TV programs, films and theatre
plays. Previously, he was Senior Consultant first, and then General Manager, at ATI-Markefin
a consultancy firm in marketing strategy. He began his career working in the Marketing
Department at Xerox.
Contact details
Tel: +34 932 806 162
Ext. 5479
Fax: +34 932 048 105