Faculty & Research

Directory

Faculty & Research

Directory
Contact details
Tel: +34 932 806 162
Ext. 2238
Fax: +34 932 048 105
ContactBack to directory

Casabayó Bonás, Mònica

Associate Professor, Department of Marketing at Esade
URL Associate Professor
Directora Académica BiTLaSI, Bachelor in Transformational Business and Social Impact
Investigadora, ESADE D3 - Institute for Data-Driven Decisions

Education
  • Doctor of Philosophy in the College of Humanities and Social Science.
  • Máster en Dirección y Administración de Empresas. ESADE
  • Llicenciada en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull

Biography
She came to ESADE gradually and progressively from the professional world. She was a member of the AECOC's Marketing and Merchandising Committee and Marketing Director of Euromadi Ibérica. She has combined her work at ESADE with consultancy projects for several companies, including Decathlon, Mahou, 'la Caixa', Syngenta, Llanera, Supermercados Pujol Global Marketing Award, 1998. She is currently in charge of the Consumer Behaviour and Market Research Area of ESADE's Department of Marketing Management. She participates actively in a research project focused on the methodological aspects of marketing research, in particular the application of techniques from other disciplines mainly artificial intelligence to classical marketing problems, such as forecasting consumer behaviour. She has published in various national and international journals specialized in marketing. She has been an Associate Professor at ESADE since 2000.

Selected publications

Contact details
Tel: +34 932 806 162
Ext. 2238
Fax: +34 932 048 105