Miguel Angel Heras Forcada
Associate Professor, Department of Operations, Innovation and Data Sciences at ESADE
Contracted Doctoral Professor URL


Education

  • Doctor en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull
  • Máster en Dirección y Administración de Empresas. ESADE
  • Ingeniero Industrial. ETSIIB - Universitat Politècnica de Catalunya

Areas of interest

  • Introduction of strategy through balanced scorecards
  • Design of indicator systems or balanced scorecards
  • Organizational design toward a process-based focus to orient companies toward customers
  • Management of service companies
  • Assessment and improvement of business action
  • Customer voice measurement and exploitation of results

Biography

Director of ESADE's senior management programmes "Introducing strategy through balanced scorecards" and "Management of service companies. Creating value in services".

He carries out his teaching activity as an Associate Professor of Executive Education on the In-Company Training, Executive MBA and Senior Executive Programmes; on the Part-Time and Full-Time MBA, on the Professional Master in Operations Management and on the Undergraduate Management Programme.

He advises senior management on the introduction of strategy through balanced scorecards and on the transformation of organizations toward a process-based focus.

He is a member of the editorial board of Emerald's journal Measuring Business Excellence.

He was Director of the Europe-wide ESPRIT research project: "Development of a business excellence indicator system'.

He was a Director in the senior management consultancy firm Roland Berger and Production and Organization Director of the company Philips in Spain and Belgium.

He has been an Associate Professor at ESADE since 1987 and was Director, Department of Operations Management and Innovation for eleven years.


Selected publications

Suárez Barraza, M., Ramis Pujol, J. & Heras Forcada, M. (2010). Reflecting upon management systems: Content analysis and synthesis. International Journal of Business Research and Management, 1 (2), pp. 64-86.

Roig Navarro, C., Heras Forcada, M. & Suárez Barraza, M. (2010). Operaciones. In Batllori Lloveras, G. (Ed.), El MBA de ESADE: todos los conocimientos para alcanzar el éxito profesional (pp. 293-327). Barcelona: Planeta.

Alfaro Faus, M., Arenas Vives, D., Batllori Lloveras, G., Bieto Caubet, E., Bonache, J. A., Busquets Carretero, J. & et al. (2010). Batllori Lloveras, G. (Ed.), El MBA de ESADE: todos los conocimientos para alcanzar el éxito profesional. Barcelona: Planeta.

Heras Forcada, M. (2009). Exploring innovation measurement approaches in the service sector: Insights from the hospitality industry. Conference Papers (pp. 1-11). Bedford: Cranfield University. Centre for Business Performance.

Heras Forcada, M. & Dröge, H. (2009, April). Exploring innovation measurement approaches in the service sector: Insights from the hopitality industry. In PMA 2009 Conference. Symposium conducted at the meeting of Performance Measurement Association (PMA), Dunedin.

Dröge, H., Hildebrand, D. & Heras Forcada, M. (2009). Innovation in services: Present findings, and future pathways. International Journal of Service Industry Management, 20 (2), pp. 131-155.

Heras Forcada, M. (2008). Gestión de operaciones y calidad. Lo que se aprende en los mejores MBA: volumen II (pp. 557-596). Barcelona: Gestión 2000.

Dröge, H., Hildebrand, D. & Heras Forcada, M. (2008, June). Innovation in services: A review of present findings and future pathways. In SERVSIG International Research Conference, Liverpool 2008. Symposium conducted at the meeting of SERVSIG, Liverpool.

Heras Forcada, M. (2005). Calidad e indicadores. Una aportación a la implantación de sistemas de indicadores (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Heras Forcada, M. (2005). Calidad e indicadores: una aportación a la implantación de sistemas de indicadores (Unpublished doctoral dissertation). Barcelona: Universitat Ramon Llull (URL). ESADE.

Heras Forcada, M. (2005). The state-of-the-art in performance measurement in Spain. Measuring Business Excellence, 9 (3), pp. 1-2.

Hugas Sabater, J., Heras Forcada, M., Puig, I., Iglesias Xifra, V., Roig Navarro, C., Segarra Costa, E. & et al. (2003). Ferrás-Hernández, X. (Coord.), Guies de gestió de la innovació: Producció i logística. Barcelona: Centre d'Innovació i Desenvolupament Empresarial (CIDEM); ESADE Business School.

Heras Forcada, M. & Fernández , J. (1996, November). Improving the service quality at Trujillo city council registry office [Case study]. Bedford: The European Case Clearing House (ECCH), Cambridge: John F Kennedy School of Government-Harvard University.