Faculty & Research

Directory

Faculty & Research

Directory
Contact details
Tel: +34 932 806 162
Ext. 2504
Fax: +34 932 048 105
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Bertini, Marco

Professor, Department of Marketing at Esade
URL Professor
Director Open Enrollment, Dirección Open Programs

Education
  • Doctor of Business Administration.
  • Master of Business Administration.
  • B. Comm. (Economics and Commerce). University of Melbourne
  • B. A. (Political Science). University of Melbourne

Biography
I am Professor of Marketing and Director of Open Executive Programs at Esade, Barcelona. I am also a senior advisor to Globalpraxis.I received my doctorate from Harvard Business School, and previously served on the faculty at London Business School and was a visiting professor at Harvard Business School and a senior advisor to Boston Consulting Group.My research combines economics and psychology to study how companies capitalize customer satisfaction to accelerate profitable growth. I am co-author of the book The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value MIT Press, which explores how technology and society stimulate accountability, prompting companies to profit from the quality of the outcomes they deliver rather than the offerings they bring to market. My articles appear in the leading journals for management science and practice, including Harvard Business Review, Sloan Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science.This research carries through to speaking, training, and coaching engagements across all sectors. Recently, I was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organizations are managed and led.” Prior to this, I was recognized by the Marketing Science Institute as one of the most promising scholars in the field. I am Italian but grew up in Australia and subsequently lived in the United States of America on two occasions, the United Kingdom, and now Spain. For more information, please visit my website.

Selected publications

Contact details
Tel: +34 932 806 162
Ext. 2504
Fax: +34 932 048 105