Biography
Ken Matsuno has joined ESADE Business School in January 2016 as a Visiting Professor
of Marketing. He is also an Associate Professor of Marketing at Babson College in
the United States. He earned his Bachelor of Economics from Aoyama Gakuin University
(Tokyo, Japan) in 1983, and B.S. in Marketing from University of Oregon in 1984. In
1991, he received an MBA from The Colgate Darden Graduate School of Business at University
of Virginia, where he was a Rotary International Graduate Scholar. He has completed
his doctoral program in marketing at the University of Tennessee in 1996, with a minor
in international business studies.
He has taught marketing research, global marketing, marketing management, marketing
strategy, seminar in biotechnology business, marketing communications, and integrated
MBA core marketing courses at Babson College. Ken has also taught many executive programs
for companies in consumer products, automobile, bio-pharmaceutical, chemical, and
electronics industries. He taught a doctoral seminar in marketing strategy as a visiting
professor at the School of Economics and Management at Tsinghua University in Beijing,
China.
Prior to pursuing an academic career, he worked for Itochu Fashion System Co., Ltd.
(IFS), a marketing consulting firm in Osaka, Japan, and Eli Lilly & Co. (Indianapolis,
IN).
His research interests include corporate and marketing strategies, business-to-business
relationships, and global issues in marketing. His most recent research projects investigate
apparent responses and non-responses by businesses to such external forces as aging
population, natural disasters, and rising environmental consciousness. In 2011, his
Journal of Marketing article published in 2002 has been selected for the Gerald E.
Hills Award by American Marketing Association as the best paper in the previous 10
years that made a significant impact to research on entrepreneurial marketing. His
other published works can be found in such journals as Journal of Marketing, Journal
of the Academy of Marketing Science, Journal of Business Research, Journal of Product
Innovation Management, International Journal of Physical Distribution and Logistics
Management, among others.
Contact details
Tel: +34 932 806 162
Ext. 5570
Fax: +34 932 048 105