Associate Professor, Department of Marketing at
Esade
URL Associate Professor
Decano de Executive Education, Executive Education Unit
Biography
Josep Franch has extensive teaching experience in various countries. He is expert
in international marketing and global marketing, andhis main area of specialization
is brand management in multinational and global companies. He has also worked on subjects
related to digital marketing and relationship marketing. From an educational point
of view, he is one of the main European experts in the case study method. He has published
more than 50 case studies in the fields of marketing and international business, some
of which are available through the The Case Centre formerly the European Case Clearing
House. He has won the EFMD Case Writing Competition on three occasions 1999, 2001
and 2013 and also has three case writing awards at the North American Case Research
Association NACRA Annual Conference 2004, 2010 and 2015. He regularly serves as a
track chair in several case conferences and as a reviewer for different case journals
and case collections, he sits on the Editorial Board of the Case Research Journal
and Wine Business Case Research Journal and is one of the Co-Editors of the Global
Jesuit Case Series. He regularly delivers sessions on how to write and teach with
case studies, both at ESADE as well as for other programmes including the International
Teachers Programme ITP.He has previous experience as marketing manager at Fuji Film
and has worked as consultant for different companies, including FC Barcelona, Interroll,
Novartis, Soler & Palau, Sony and Xerox. He has also worked in many in-company
training programs with different companies including: APM Terminals, Bunge, Desigual,
Esteve, Novartis, Roca, Roland DG, Saint-Gobain, Sony, Telefónica and Tenaris.
Contact details
Tel: +34 932 806 162
Ext. 2376
Fax: +34 932 048 105