Ivanka Visnjic
Associate Professor, Department of Operations, Innovation and Data Sciences at ESADE
Contracted Doctoral Professor URL

Col.Acad.de Pers.Administ., Department of Operations, Innovation and Data Sciences
Director, IIK - Institute for Innovation and Knowledge Management


  • Phd in Applied Economics. Catholic University of Leuven
  • Master of Business Economics. University of Novi Sad
  • Master of Advanced Business Studies. Catholic University of Leuven

Areas of interest

  • Business model innovation
  • Servitisation and service business models


Ivanka Visnjic is an Associate Professor of Innovation at ESADE Business School, where she also acts as a Director of Institute for Innovation and Knowledge Management.

Previously, Ivanka worked at a consulting firm McKinsey & Co, completed a PhD at KU Leuven in Belgium, held visiting posts at University of Cambridge, Haas Business School at University of California, Berkley and London Business School and helped set up business-led partnership, Cambridge Service Alliance, at University of Cambridge.

Her research, teaching and advisory activities are at the intersection of innovation, strategy and operations management with focus on discontinuous technological shifts, disruptive innovation and business model innovation. In particular, her work examines how established companies deal with uncertainty in their environment by developing and bringing to market novel technologies, shifting from product to service business models and delivering customer solutions and outcomes.

Her research has been published in well-established academic journals, California Management Review, International Journal of Production Economics, Journal of Operations Management, Journal of Product Innovation Management and Technovation. Ivanka has received a number of awards and grants for her research, such as Journal of Operations Management Ambassador Award in 2018 and IBM Faculty Award in 2012.

She led joint research projects, gave keynote speeches, hosted workshops and worked closely with C-suite and senior management teams of a number of global companies, such as Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Novozymes, Pearson, Roche and Zoetis.

Selected publications

Visnjic, I., Neely, A. & Jovanovic, M. (2018). The path to outcome delivery: Interplay of service market strategy and open business models. Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management, 72-73 (2018), pp. 46-59. DOI: 10.1016/j.technovation.2018.02.003.

Müller, C. N., Kijl, B. & Visnjic, I. (2018). Envelopment lessons to manage digital platforms: The cases of Google and Yahoo. Strategic Change, 27 (2), pp. 139-149.

Visnjic, I., Jovanovic, M., Neely, A. & Engwall, M. (2017). What brings the value to outcome-based contract providers? Value drivers in outcome business models. International Journal of Production Economics, 192 (October 2017), pp. 169-181. DOI: 10.1016/j.ijpe.2016.12.008.

Visnjic, I. & Letten, R. (2017). Atlas Copco: From selling compressors to providing services. In Linz, C., Müller-Stewens, G. & Zimmermann, A. (Coords.), Radical business model transformation: Leading the radical shift (pp. 208-211). London: Kogan Page.

Visnjic, I., Neely, A., Cennamo , C. & Visnjic, N. (2016). Governing the city: Unleashing value from the business ecosystem. California Management Review, 59 (1), pp. 109-140. DOI: 10.1177/0008125616683955.

Visnjic, I., Wiengarten, F. & Neely, A. (2016). Only the brave: Product innovation, service business model innovation, and their impact on performance. Journal of Product Innovation Management, 33 (1), pp. 36-52. DOI: 10.1111/jpim.12254.

Visnjic, I., Van Looy , B. & Neely, A. (2013). Steering manufacturing firms towards service business model innovation. California Management Review, 56 (1), pp. 100-123.

Visnjic, I. & Van Looy , B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31 (4), pp. 169-180.