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Faculty & Research

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Tel: +34 932 806 162
Ext. 2557
Fax: +34 932 048 105
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Costa Guix, Gerard

Associate Professor, Department of Marketing at Esade
URL Associate Professor
Decano Asociado, Programas de Grado y Bachelor
Investigador,

Education
  • Doctor en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull
  • Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
  • Licenciado en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya

Biography
Gerard Costa holds a PhD in Management Sciences and an MBA from ESADE. He has held various part-time positions at ESADE since 1990, covering both academic and management functions. His academic interest is focused above all on structural and cultural aspects of various marketing-related areas, and on the impact of market orientation on the results of organizations.He has studied the management of marketing channels, the interrelations with marketing and sales functions, and business management in the health sector and pharmaceutical industry, analyzing the relations between product-service orientation and mechanisms to increase market orientation.Gerard has pursued a parallel professional career in Procter & Gamble, Arthur Andersen, Bayer, and Rizzoli Corriere della Sera, and business consultancy activities in marketing.

Selected publications

Contact details
Tel: +34 932 806 162
Ext. 2557
Fax: +34 932 048 105