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Tel: +34 932 806 162
Ext. 2503
Fax: +34 932 048 105

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Mavrommatis, Alexis

Associate Professor, Department of Marketing at Esade

Contracted Doctoral Professor URL

Director Departamento Acádemico, Department of Marketing

Investigador, ESADE D3 - Institute for Data-Driven Decisions

Education

Doctor of Philosophy. The University of Stirling
MSC in Retail Management. The University of Stirling
Bachelor of Science in Business Administration. The American College of Greece

Areas of interest

SDG 8 - Decent Work and Economic Growth

Selected publications

Lopez Lopez, D., Mavrommatis, A. & Bachs, J. (2024). La revolución de la inteligencia artificial en `marketing': más allá de la singularidad. Harvard Deusto Business Review, (343), pp. 6-17.
Campbell, C., Sands, S. & McFerran, B., Mavrommatis, A. (2023). Diversity representation in advertising. Journal of the Academy of Marketing Science. DOI: https://doi.org/10.1007/s11747-023-00994-8.
Costa Guix, G., Mavrommatis, A. & Vila Fernández-Santacruz, M. d. M., Valdes, S. (2017). Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework. In Martínez-López, F. J., Martínez-López, F. J. & Gázquez-Abad, J. C., Ailawadi, K. L., Yagüe-Guillén, M. J. (Eds.), Advances in National Brand and Private Label Marketing - 4th International Conference 2017, pp. 201-210. Springer Science and Business Media B.V.. DOI: https://doi.org/10.1007/978-3-319-59701-0_21.

Contact details

Tel: +34 932 806 162
Ext. 2503
Fax: +34 932 048 105

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