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Tel: +34 932 806 162
Ext. 2447
Fax: +34 932 048 105
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Gunadi, Manissa

Academic Assistant at Esade
Education
  • Filosofía en Investigación empresarial. Erasmus Universidad de Rotterdam
  • Máster en Gestión de Marketing. Erasmus Universidad de Rotterdam
  • Grado en Economía empresarial. Erasmus Universidad de Rotterdam
Areas of interest
  • Judgment and decision making
Biography
In her research, Manissa primarily investigates how different forms of numerical information influence consumers' judgments and decision making. Additionally, she is also interested in understanding drivers of consumer motivation. In terms of teaching, Manissa has served in various capacities in Marketing, Marketing Research, and Research Training courses.
Selected publications
  • Mead, N. L., Patrick, V. M., Gunadi, Manissa Putri & Hofmann, W. (2016). Simple pleasures, small annoyances, and goal progress in daily life. Journal of the Association for Consumer Research, 1 (4), pp. 527-539. DOI: http://doi.org/10.1086/688287.
Contact details
Tel: +34 932 806 162
Ext. 2447
Fax: +34 932 048 105
Contact
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