inDIGITAL +: Marketing Management and Digital Transformation Programme

The new keys to lead in a digitalised environment

inDIGITAL +: Marketing Management and Digital Transformation Programme

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Programme information

Programme to succeed in the new digital environment and take advantage of its opportunities with a direct impact on results

Upcoming edition

  • 20 April 2020 - 19 June 2020

    Barcelona, Madrid
    Blended
    Spanish
    Cross-campus: 1 intensive module in Barcelona, 1 intensive module in Madrid, 1 online module and 1 module of weekly classes at each campus.

Contents

Digital Ecosystem 

Ecosystem, environment, rules of the game, and opportunities

  • 360º digital marketing strategy    
  • Exponential Technologies    
  • Business models in the digital era      
  • Customer experience    
  • Business Moonshot in the digital era 
  • Omnichannel
  • Introduction to MarkPlan    

 

Digital Strategy

Develop a digital marketing strategy

  • SEO positioning 
  • SEM & PPC digital advertising      
  • Social networks
  • Content strategy 
  • Ecosystem web, mobile & app  
  • Converdational Agents
  • CRO - Conversion Rate Optimisation
  • e-Commerce        
  • Email marketing and marketing automation      
  • Digital analytics
  • Predictive analytics focused on business

Digital Plan

MarkPlan: develop an individual digital marketing plan using the Esade virtual campus.

Digital Change 

Change management and new tendencies

  • Markplan: major conclusions and project presentations   
  • Digital Ethics
  • Legal Tech
  • Digital Project Management - Agile
  • B2B Social Selling
  • Change management 

Testimonial

  • Ángeles García

    inDIGITAL provides you with a strategic, top-level view of the keys to digital marketing. This training is fundamental for any marketing professional and a great opportunity to learn about success stories and trends as well as interact with professionals from different industries, people whose concerns are very similar to your own.

  • Dolores Ferrari

    The programme exceeded my expectations, both in terms of the faculty's professional quality and my classmates' professionalism and diversity as well as the programme's content. The programme successfully combines theoretical explanations with practical case studies, providing us with a holistic view of digital marketing strategy which you can apply to any product and industry.

  • David Pavón

    “inDIGITAL is the perfect programe to transform an analog mentality into digital, ideal for professionals who need to change their business, or their own way of seeing new trends to connect with clients or consumers using the different digital tools at our disposal. ESADE demonstrates with this programme that quality digital training can be given in an intense and concentrated way, without losing the practical and participatory character of this type of studies. Totally recommendable.”

Faculty

Julio Villalobos
Director

Julio Villalobos

Corporate Director at Esade

Digital Marketing Expert

See profile
Carlos Iglesias
Director

Carlos Iglesias

Guest Speaker

Managing Partner of Runroom and expert in performance marketing.

See profile
Anna Alsina

Anna Alsina

Guest Speaker

Content Director at ESADE

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Armangué, Pedro - Marketing

Pedro Armangué

Academic Assistant of the Department of Marketing

Expert in digital marketing and Founding Partner of Way Away.

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Ivan Bofarull

Ivan Bofarull

Academic Assistant

Director, Global Insights & Strategic Initiatives at Esade

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Carreras, Franc - Marketing

Franc Carreras

Adjunct lecturer ESADE ExEd, Department of Marketing

Founder of Somos Digitales.

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Cortés, Marc - Marketing

Marc Cortés

Academic Assistant, Department of Marketing

Expert in digital presence and Managing Partner of Roca Salvatella.

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Xavier Ferrás

Xavier Ferrás

Associate Professor, Department of Operations, Innovation and Data Sciences

Custom Programmes Executive Director

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Pablo Foncillas

Pablo Foncillas

Guest speaker

Member of the Board of Directors at Globalpraxis

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Francesc Font

Francesc Font

Guest Speaker

CEO of Carethy, Investor and Board Advisor at SocialPay and Board Member at Orain Technologies.

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Rafael Garcia del Poyo

Rafael García del Poyo

Guest Speaker

Partner and Head of the IT/IP Law Department at Osborne Clarke

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David López

David López

Academic Assistant, Department of Marketing

Partner-Director of FHIOS Smart Knowledge.

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Beatriz Martín

Guest Speaker

Chief Digital Officer at BBDO

See profile
Julio Prieto

Julio Prieto

Guest Speaker

Founding Partner of Digital Bakers.

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Cristina Santamarina

Cristina Santamarina

Guest Speaker

Partner and founder at The Neon Project

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Natzir turrado

Natzir Turrado

Guest Speaker

Strategic & Technical SEO Consulting

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Luis Vives

Luis Vives

Associate Professor of the Department of Strategy and General Management.

Deputy Dean for Programmes, MBA Unit

See profile

inDIGITAL+ Podcasts

The Esade Marketing and Digital Transformation Management Podcast

Video Podcast # 1 inDIGITAL +: The challenges of digital transformation

Carlos Iglesias, programme co-director and CEO at Runroom, and Julio Villalobos, programme co-director, and Corporate Director and Chief Digital Officer at Esade, will present the challenges of digital transformation. We will meet with alumni, professors and digital leaders from different industries. Do not miss the following episodes!

You can also listen to episode #1 on SpotifyGoogle Podcasts or iTunes.

 

Video Podcast #2 inDIGITAL+: Marketing offline and online

Today we have Xavier Servole, former member and managing partner of Barna Consulting Group. Xavier tells us about his educational experience with Esade and how inDigital + has helped him to better understand offline and online marketing.

Listen to Episode #2 on SpotifyGoogle Podcasts or iTunes.

 

Video Podcast #3 inDIGITAL+: How to transform the pharmaceutical sector?

Today we have with us Silvia Padi, programme alumna and Marketing Director for Iberia at Zambon. She tells us how she has lived the digital transformation of a leading company in the pharmaceutical sector.

Listen to Episode #3 on SpotifyGoogle Podcasts or iTunes.

Video Podcast #4: Black Friday impact on e-commerce

Today we have with us Francesc Font, e-commerce lecturer. Francesc tells us about the channel conflict and the impact that Black Friday has on online commerce.

Listen to episode #4 on Spotify, Google Podcasts or iTunes.

Video Podcast #5 - Change Management

Marc Cortés, Partner and General Director of RocaSalvatella, explains the keys to implement change management successfully.

Listen to episode #5 on Spotify, Google Podcasts or iTunes.

Video Podcast #6: Conversational interfaces

It is very important to understand that there is a new way to interact. The voice is increasingly present and natural language processing is already helping to optimize processes in companies. Cristina Santamarina, professor and co-founder of The Neon Project, explains the conversational interfaces.

Listen to episode #6 on Spotify, Google Podcasts or iTunes.

Video Podcast #7 - The main trends in Social Media

Today Jenny Jobring, professor and Social Media Strategist, explains the basic keys to design a social media strategy and the main Social Media trends that will succeed this 2020.

Listen to episode #7 on Spotify, Google Podcasts or iTunes.

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