Programme to succeed in the new digital environment and take advantage of its opportunities with a direct impact on results
20 April 2020 - 19 June 2020Barcelona, Madrid
Comprehensive training in marketing and digital strategy
We now live in a 24/7world. This opens a scenario of opportunities that did not exist before the digital age. inDIGITAL + provides executives, communication and marketing managers, and entrepreneurs with the strategic and tactical knowledge to develop winning digital strategies in this new competitive environment.
Ecosystem, environment, rules of the game, and opportunities
- 360º digital marketing strategy
- Exponential Technologies
- Business models in the digital era
- Customer experience
- Business Moonshot in the digital era
- Introduction to MarkPlan
Develop a digital marketing strategy
- SEO positioning
- SEM & PPC digital advertising
- Social networks
- Content strategy
- Ecosystem web, mobile & app
- Converdational Agents
- CRO - Conversion Rate Optimisation
- Email marketing and marketing automation
- Digital analytics
- Predictive analytics focused on business
MarkPlan: develop an individual digital marketing plan using the Esade virtual campus.
Change management and new tendencies
- Markplan: major conclusions and project presentations
- Digital Ethics
- Legal Tech
- Digital Project Management - Agile
- B2B Social Selling
- Change management
inDIGITAL provides you with a strategic, top-level view of the keys to digital marketing. This training is fundamental for any marketing professional and a great opportunity to learn about success stories and trends as well as interact with professionals from different industries, people whose concerns are very similar to your own.
The programme exceeded my expectations, both in terms of the faculty's professional quality and my classmates' professionalism and diversity as well as the programme's content. The programme successfully combines theoretical explanations with practical case studies, providing us with a holistic view of digital marketing strategy which you can apply to any product and industry.
“inDIGITAL is the perfect programe to transform an analog mentality into digital, ideal for professionals who need to change their business, or their own way of seeing new trends to connect with clients or consumers using the different digital tools at our disposal. ESADE demonstrates with this programme that quality digital training can be given in an intense and concentrated way, without losing the practical and participatory character of this type of studies. Totally recommendable.”
Corporate Director at Esade
Digital Marketing Expert
Managing Partner of Runroom and expert in performance marketing.
Content Director at ESADE
Academic Assistant of the Department of Marketing
Expert in digital marketing and Founding Partner of Way Away.
Director, Global Insights & Strategic Initiatives at Esade
Adjunct lecturer ESADE ExEd, Department of Marketing
Founder of Somos Digitales.
Academic Assistant, Department of Marketing
Expert in digital presence and Managing Partner of Roca Salvatella.
Associate Professor, Department of Operations, Innovation and Data Sciences
Custom Programmes Executive Director
Member of the Board of Directors at Globalpraxis
CEO of Carethy, Investor and Board Advisor at SocialPay and Board Member at Orain Technologies.
Rafael García del Poyo
Partner and Head of the IT/IP Law Department at Osborne Clarke
Academic Assistant, Department of Marketing
Partner-Director of FHIOS Smart Knowledge.
Chief Digital Officer at BBDO
Founding Partner of Digital Bakers.
Partner and founder at The Neon Project
Strategic & Technical SEO Consulting
Associate Professor of the Department of Strategy and General Management.
Deputy Dean for Programmes, MBA Unit
The Esade Marketing and Digital Transformation Management Podcast
Video Podcast # 1 inDIGITAL +: The challenges of digital transformation
Carlos Iglesias, programme co-director and CEO at Runroom, and Julio Villalobos, programme co-director, and Corporate Director and Chief Digital Officer at Esade, will present the challenges of digital transformation. We will meet with alumni, professors and digital leaders from different industries. Do not miss the following episodes!
Video Podcast #2 inDIGITAL+: Marketing offline and online
Video Podcast #3 inDIGITAL+: How to transform the pharmaceutical sector?
Video Podcast #6: Conversational interfaces
It is very important to understand that there is a new way to interact. The voice is increasingly present and natural language processing is already helping to optimize processes in companies. Cristina Santamarina, professor and co-founder of The Neon Project, explains the conversational interfaces.