inDIGITAL +: Marketing Management and Digital Transformation Programme

The new keys to lead in a digitalised environment

inDIGITAL +: Marketing Management and Digital Transformation Programme

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Programme information

Programme to succeed in the new digital environment and take advantage of its opportunities with a direct impact on results

Upcoming editions

We will shortly inform you of the dates of the next edition.

Contents

Digital Ecosystem 

Ecosystem, environment, rules of the game, and opportunities

  • 360º digital marketing      
  • The new consumer in the digital age      
  • Business models in the digital era      
  • Industry 4.0 and new technologies      
  • How to make money the digital way*
  • Business Moonshot in the digital era      

* Session taught in English, where we will see how to create business models to capture value and monetise in a new way.

Digital Strategy

Develop a digital marketing strategy

  • SEM & PPC digital advertising      
  • SEO positioning      
  • Email marketing and marketing automation      
  • Ecosystem web, mobile & app      
  • Content strategy      
  • Social networks      
  • Digital analytics

Digital Plan

MarkPlan: develop an individual digital marketing plan using the ESADE virtual campus.

Digital Change 

Change management and new tendencies

  • Change management      
  • e-Commerce          
  • Markplan: major conclusions and project presentation      
  • Customer experience      
  • Digital business agility      
  • Social media influencer      
  • Conclusions

Testimonial

  • Ángeles García

    inDIGITAL provides you with a strategic, top-level view of the keys to digital marketing. This training is fundamental for any marketing professional and a great opportunity to learn about success stories and trends as well as interact with professionals from different industries, people whose concerns are very similar to your own.

  • Dolores Ferrari

    The programme exceeded my expectations, both in terms of the faculty's professional quality and my classmates' professionalism and diversity as well as the programme's content. The programme successfully combines theoretical explanations with practical case studies, providing us with a holistic view of digital marketing strategy which you can apply to any product and industry.

  • David Pavón

    “inDIGITAL is the perfect programe to transform an analog mentality into digital, ideal for professionals who need to change their business, or their own way of seeing new trends to connect with clients or consumers using the different digital tools at our disposal. ESADE demonstrates with this programme that quality digital training can be given in an intense and concentrated way, without losing the practical and participatory character of this type of studies. Totally recommendable.”

Faculty

Julio Villalobos
Director

Julio Villalobos

Programme Director and CMO

Chief Digital and Marketing Officer and Marketing Professor at ESADE.

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Anna Alsina

Anna Alsina

Guest Speaker

Content Director at ESADE

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Armangué, Pedro - Marketing

Pedro Armangué

Academic Assistant of the Department of Marketing

Expert in digital marketing and Founding Partner of Way Away.

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Bertini, Marco - Marketing

Marco Bertini

Associate Professor, Department of Marketing

Chair of the marketing subject area at ESADE in Barcelona. Co-founder of ESADE's Institute for Data-Driven Decisions.

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Ivan Bofarull

Ivan Bofarull

Academic Assistant

Director, Global Insights & Strategic Initiatives at ESADE

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Carreras, Franc - Marketing

Franc Carreras

Adjunct lecturer ESADE ExEd, Department of Marketing

Founder of Somos Digitales.

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Cortés, Marc - Marketing

Marc Cortés

Academic Assistant, Department of Marketing

Expert in digital presence and Managing Partner of Roca Salvatella.

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Pablo Foncillas

Pablo Foncillas

Guest speaker

Member of the Board of Directors at Globalpraxis

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Jaume Hugas

Jaume Hugas

Associate professor, Department of Operations, Innovation and Data Sciences

Professor of Operations focused on digitalization, E-commerce and Industry 4.0

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Carlos Iglesias

Carlos Iglesias

Guest Speaker

Managing Partner of Runroom and expert in performance marketing.

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David López

David López

Academic Assistant, Department of Marketing

Partner-Director of FHIOS Smart Knowledge.

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Julio Prieto

Julio Prieto

Guest Speaker

Founding Partner of Digital Bakers.

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Pau Virgili

Pau Virgili

Academic assistant of the Marketing Department

Consultant and entrepreneur.

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Luis Vives

Luis Vives

Associate Professor of the Department of Strategy and General Management. Assocaite Dean MBA FT

Associate Dean del MBA FT

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