The ESADE Marketing Management programme syllabus is designed to deliver the knowledge and abilities that top recruiters are looking for.
Gain a solid understanding of the essentials of marketing strategy. Build the agility and analytical thinking to apply effective solutions in complex real-world environments.
The ESADE MSc in Marketing Management gives you the theoretical grounding, the real-life exposure, the multi-cultural skills and sensitivities, and the systemic vision of businesses and their ecosystems to create and deliver cutting-edge marketing solutions.
Have impact. Deliver results. Affect positive change. Prepare for a world-class career in marketing.
Business Integration Path (BIP)
July 2019 – Online module
August 2019 – On campus (3 weeks)
ESADE Master in Management programmes are primarily targeted at those with undergraduate degrees in business administration or economics.
If your degree is in a different discipline, we still invite you to apply. The Admissions Committee will assess your candidacy and, if admitted, we will ask you to enrol in the Business Integration Path (BIP) course, which will give you a grounding in management basics. The BIP course normally starts 3 weeks before the beginning of the regular classes of the Masters programme, and includes an online module which normally starts around the beginning of July.
The Business Integration Path (BIP) is broken into:
1. Four online courses that start on July 1st and must be completed before the start of class courses on our Sant Cugat Campus
2. A three-week block of face-to-face learning in August (before the Welcome Week) on the Sant Cugat campus:
The ESADE Welcome Week is designed to help you hit the ground running. You'll get to know the ESADE management teams, find out how the Masters programme fits into the broader context of the business school, and get a full overview of the programme's academics and career services. You'll learn what is expected of you and we'll help you to make your time at ESADE a success, sharing some proven tips and guidelines. Group work is a key element of the Masters programme and you'll have the opportunity to get to know the other MSc participants straight away as you begin your journey together.
Term 1: Keys to a Career in Marketing | 20 ECTS
SEPTEMBER – DECEMBER
The objective in your first term is to build strong foundations and deepen your knowledge of critical marketing issues.
It comprises five core courses across a variety of disciplines:
The wide range of electives offered during this term will allow you to tailor the programme to your specific career goals.
You can choose five elective courses, with a minimum of three compulsory marketing electives, all with a strong practical focus. The courses feature a highly interactive methodology and are largely based on your own initiative and work.
Spend a second year in one of our prestigious partner schools around the world and earn an official degree from both institutions (External Double Degree), or combine two complementary ESADE MSc programmes to suit your personal career goals (Internal Double Degree).