By Sector or Function or both, you decide
The best marketing hits its target. The best marketing programs do too.
Don’t settle for general knowledge. Focus on your goals and unlock the specialized skills you need to reach them. The Esade MSc in Marketing Management program takes you further. Add profound expertise and state-of-the-art insight to your marketing and communications team. Add value to your company.
Whatever sector or function you want to master, Esade’s specialization empowers you to build your personal competitive edge and to deliver immediate, long-term, and lasting impact.
Tailor the program to suit your career goals and areas of personal interest. You can do so in two ways:
Cluster Concentration Tracks
Specialisation by Sector
Make the most of Esade’s location in Barcelona – a dynamic hub in the following sectors – by specializing in one of them:
- E-commerce & Technology
- Fashion
- Sports
Field work and specific seminars are integrated into the general curriculum, allowing you to customise your itinerary across the entire academic year.
Find out more about what choosing a cluster concentration track means
Each Marketing Cluster Immersion Track represents at least 18 ECTS out of the total 60 ECTS. These credits are integrated into the program without generating additional workload. You will receive a certificate upon successful completion. One Cluster Concentration track and one Marketing Functional Immersion Track can be done at the same time.
In order to qualify for a Cluster Concentration track, you need to:
> Focus your project work within at least one compulsory course on your specific cluster.
> Take a minimum of one elective related to your specific cluster.
> Take the Gateway Seminar (compulsory) related to your chosen cluster.
> Focus your Master Project on your cluster.
Marketing Functional Immersion Tracks
Specialization by Functional Area
This optional specialization is designed to guide your choice of elective courses, skill seminars, and Masters Project. Choose from one of three fields:
- Brand / Communication
- Research / Consulting
- Sales
- Analytics for Marketing
Marketing Functional Immersion Tracks can also be integrated into the core program, so you don’t generate any additional workload.
Find out more about what choosing a Functional Immersion track means
Each Marketing Functional Immersion Track represents at least 18 ECTS out of the total 60 ECTS. These credits are integrated into the program without generating additional workload. You will receive a certificate upon successful completion. One Cluster Concentration track and one Marketing Functional Immersion Track can be done at the same time.
Each track builds on compulsory core and specialized courses. In order to qualify for a Marketing Functional Immersion Track, you need to:
> Take a minimum of two courses among the elective courses and/or skill seminars related to your specific track.
> Focus your Master Project on your Functional Immersion Track.