Curriculum

Programme structure

From designing an effective global business strategy through to flawless execution. From building a global business through to deft brand positioning for market leadership. The ESADE MSc in Global Strategic Management is constructed around a cutting-edge curriculum and delivered across 3 leading business schools and 3 continents: Lingnan (University) College in Guangzhou (China), the McIntire School of Commerce at the University of Virginia (USA) and ESADE in Barcelona.

Get ready to broaden your horizons, develop a global mindset and prepare for a career in business leadership anywhere in the world.

Courses McIntire School of Commerce - University of Virginia

International Corporate Governance & Strategy


Explore how the critical relationships between managers and key stakeholders – shareholders, employees, customers and the wider community – determine the long-term sustainability of a firm. In this course you will master the fundamental theories of corporate governance and examine how practices differ across countries. Specifically we will look at:

 

> The composition and structure of corporate boards

> Executive compensation practices

> The market for corporate control

> The role of external monitors

 

We will consider how institutional context shapes these governance practices and what implications they have for firm performance and strategy. We also discuss how globalisation is driving changes in governance and examine different perspectives on what practices are “best” for international organisations.

 

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Strategic Leadership


Accelerate your ability to communicate and collaborate effectively in cross-cultural environments as team members and as leaders. This course will help you develop self-awareness, sensitivity to others and the ability to manage interpersonal relations. You will also sharpen your managerial speaking and writing skills. Special topics will include:

 

> The role of language and nonverbal expression

> The changing nature of work

> Virtual teams

> Emerging communication technologies

> The use of professional and corporate narratives

> Negotiation

 

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Analysis for Decision-Making in a Global Context


Acquire a managerial toolkit of research and analytical skills while exploring the wide range of managerial situations in which quantitative analysis is necessary and relevant. Through case studies and the use of current analytical tools and techniques, you will gain experience in solving business problems, supporting decision-making and strategy and communicating analytical results. The class will explore how international and global firms use metrics and analyse how to make operational and strategic decisions.

 

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Researching & Writing a Global Business Thesis


Here you’ll identify and defend a thesis topic. For your thesis, you will develop a collection of significant literature underpinning your chosen topic. You will go on to develop and refine the research methodology for the thesis, present your proposal ideas for class critique and defend it robustly. The goal of the fall session will be to have your proposal accepted. You then carry out your research during spring session abroad and formally defend your findings in late spring.
 

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Global Marketing Research & Analytics


How do firms leverage customer analytics to create, manage, and grow brands? This class gives you the strategic framework and analytical tools to develop and execute data-driven strategies that enhance customer engagement and loyalty. Through lectures, analysis workshops, class exercises, and team projects, we will investigate the art and science of delivering customer value.
 

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Doing Business: US


Explore the interrelationships between business, politics, and economic development in the United States. This course combines relevant classroom discussions, texts and documentary films, executive presentations and a study trip to explore the history of American business and analyse the factors that have shaped the current institutional environment.
 

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Courses Lingnan (University) College

Global Supply Chain Management


Investigate key operational issues when managing global operations and supply chains. Through a combination of case discussions, lectures, readings and assignments, this course delivers the latest theories, principles, and methods of modern operations management and supply chain management in global businesses. You will join lively and rigorous instructor-led discussions built on quantitative and qualitative analyses undertaken prior to class.
 

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Consumer Behaviour Across the Globe


What is the consumer decision-making process? What determines it? What are the implications for marketing strategy? In this course we cover the concepts and theories essential for consumer analysis and the development of effective marketing strategies. A strategic orientation will permeate most facets of the course. At the same time, we will explore theoretical concepts drawn from psychology, sociology and economics to build knowledge of customer behaviour across the globe.
 

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International Financial Management


Gain a deep understanding of the fundamental financial management concepts and tools necessary in international settings to be effective global managers. This course starts with a review of the institutional arrangements and valuation of various financial instruments, such as currency forwards, currency futures, currency options and swaps. We then discuss how to use these instruments to effectively hedge a firm’s exposure to exchange rate risk. Finally, we examine the international dimensions of financing and capital budgeting. The course focuses on the practical application of knowledge. A significant emphasis will also be placed on practical techniques and problem solving.
 

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Doing Business: China


Understand the regional context in which you will be studying, as well as the similarities and differences among them. We will examine the business context in China, including Taiwan and Hong Kong, and the practical implications for both domestic and global companies in a variety of industries.
 

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Courses ESADE Business School

Negotiation & Conflict Resolution in a Global Context


Managing intangible assets is becoming one of the main sources of differentiation for companies. Among all intangible assets, the brand is considered to be one of the most important. In this course we will review both seminal and advanced brand-management practices and concepts, all illustrated by case studies across different industries and geographic areas. By the end of the course, you will be able to develop successful brand strategies to manage brands in different business situations.
 

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Managing Innovation in Global Operations


The dynamics of business have changed fundamentally. Technological advances, global inter-connectedness, and societal changes among other factors create a new setting for businesses. Large corporations experience hyper-competition and limits to growth due to saturated markets for their traditional products. The course is designed to expose you to key areas of managing innovation projects and turning them into real products and services through operational practices and processes. We cover key tools and concepts related to product and service innovation from an operations perspective including idea generation, idea development through experimentation, business opportunity validation, operational strategy, process design and management.

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Sustainability and Corporate Social Responsibility


Discover the tools and methodologies to understand, interpret and manage sustainability in corporate settings. In this course you will explore how sustainability issues can have an impact on all organisational units and departments and generate value for the company as well as for society. We will investigate how sustainability can become an integral part of the business model, and thus a source of competitiveness, embedding sustainability practices throughout the organisation and designing innovative solutions through the "bottom-of-the-pyramid", frugal and reverse innovation, and social entrepreneurship frameworks.
 

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Cross-border Mergers & Acquisitions and Strategic Alliances


Understand the complex world of strategic alliances as an integrated process rather than as watertight compartments pertaining to finance, business policy, and human resources. By the end of the course, you will appreciate the complexity of M&As operations and be well aware of the risks they entail. You will also learn how to increase the success factors in these kinds of operations.
 

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Doing Business: E.U.


Examine the global nonmarket environment of internationalised firms, looking specifically at Europe. We will explore geopolitical dynamics as the overarching trends in a globalised economy. We then examine the European economy, the European Union, its politics and institutions prior to focusing on lobbying at the EU level.
 

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Business Simulation


The Strategic Business Simulation is an interactive learning experience integrating the most important business administration and strategic management concepts and focusing particularly on the areas of corporate management and business policy. For this, we will use of one of the top business school's (FT top 100) most widespread software.
 

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Master Thesis

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To successfully graduate your MSc in Global Strategic Management, you must complete a Master Thesis. You will work on your thesis throughout the year in teams of 3 students, one team at each school. Your group will present and defend your thesis together at ESADE Business School before graduation.
 

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