Mainstreaming EU Knowledge in Business Studies and Strategy
September 2014 – October 2015
Funded by the European Commission and hosted by ESADE business school, Mainstreaming EU Knowledge in Business Studies and Strategy (MEKBiz) is a one-year, multi-phased and multi-dimensional project which aims to promote discussion, research, and teaching on EU issues. The project is part of the Commission's Jean Monnet Program within Erasmus+.
MEKBiz brings together 20 international experts who focus on ESADEgeo’s four specific specializations (Global Governance, Global Political Risk, Global Economy, and EU-China Business Relations) to reflect and develop innovative research about the EU context and strategies for European businesses given their position within the Union and as players in a globalizing world.
The analysis culminates in a twelve-chapter E-book with the first chapter written by Javier Solana, Former European Union High Representative for the Common Foreign and Security Policy.
In collaboration with ESADE’s teaching programs, the experts honed innovative academic content and tools developed from their research. These materials will be made available as open access educational resources to be used by other EU teaching institutions.
The outputs developed in this project (a research E-book, teaching sessions, and a collection of innovative teaching resources) aim to benefit both students—who will gain practical knowledge to improve their employability—and EU businesses in search of strategies to operate within the changing, globalized world.
The Global Context: How Politics, Investment, and Institutions Impact European Businesses
Edited by Javier Solana & Angel Saz-Carranza
With a first chapter written by Javier Solana, Former European Union High Representative for the Common Foreign and Security Policy, this twelve-chapter E-book discusses innovative research about the EU context and strategies for European businesses given their position within the Union and as players in a globalizing world. ESADEgeo experts and external counterparts have collected their original applied research on the Union, its workings, and their practical impact on businesses, for use both in educational and business contexts. The E-book's content is aligned with ESADEgeo’s four specializations: Global Governance, Global Political Risks, Global Economy, and EU-China Business Relations.
President, ESADEgeo -Center for Global Economy and Geopolitics
Former European Union High Representative for the Common Foreign and Security Policy and Former Secretary General of NATO
José M. de Areilza
Professor of Law and Jean Monnet Chair, ESADE
Researcher, ESADEgeo - Center for Global Economy and Geopolitics & Research Affiliate, The Fletcher School (Tufts University
Associate Professor of Political Science, Northwestern University
Interim Vice President of Foreign Policy, Brookings Institution
Research Assistant, Brookings Institution
Research Associate, Institute for Public Governance and Management, ESADE
Susanna Salvador i Iborra
PhD Candidate in Management Sciences, ESADE
PhD Candidate in Management Sciences, ESADE
Researcher, ESADEgeo - Center for Global Economy and Geopolitics
Director, ESADEgeo -Center for Global Economy and Geopolitics
Department of Business Policy
Director, Global Risks, ESADEgeo - Center for Global Economy and Geopolitics
Antonio Roldán Monés
Analyst for Europe, Eurasia Group
Research Assistant, ESADEgeo - Center for Global Economy and Geopolitics
Global Sovereign Wealth Fund Director, PwC
Ivana Casaburi, Ph.D.
Director, ESADE China Europe Club, ESADEgeo - Center for Global Economy and Geopolitics
PhD Candidate in International Economics, Universidad de Santiago de Compostela
Carles Brasó Broggi
Sinologist and Economic Historian
Practice Head for Europe, Eurasia Group
Four innovative teaching sessions were implemented at ESADE’s graduate and executive programs. The sessions are aligned with ESADEgeo’s four specializations and address the following topics: EU business and global governance, Chinese business in the EU, Sovereign Wealth Funds’ investment into the EU and Global Political Risk and EU firms.
This page links to the corresponding materials, ranging from teaching plans to PowerPoints. The materials are free and accessible to teaching staff and students of both EU and non-EU institutions, as well as to the general public.
On May 13th, 2015, Angel Saz-Carranza, Director of ESADEgeo, delved into a discussion with ESADE’s Master in International Management class about the European Union and the Eurocrisis from an institutional perspective. After the class discussed current affairs, including the possible Greek or British exits from the Eurozone and EU respectively, Saz-Carranza analyzed the key institutions in Europe: the European Commission, the EU Council, and Parliament, and their intertwined relationships. The class debated the pros and cons of Thomas Piketty’s proposal to pool public debt from the Eurozone, set a common floor for corporate income tax at 20%, and introduce a Eurozone parliament. Saz-Carranza discussed how bad policies and bad design, coupled with unenforced rules, led to the Eurocrisis. However, there have been significant advances since 2010 that inspire a brighter future involving a political and fiscal union.
May 13, 2015
Below you will find the links to download the materials (Teaching Plan, PowerPoint, and Case Study Parts A & B) for the session "The European Union and the Interlocking Economic Crises."
This three-hour teaching session explores the European Union and the Eurocrisis from an institutional perspective.
Through class discussions, engaging lectures, and a group-based case study review, the students will deepen their understanding of the EU institutions and its legislative processes, the Union’s economic and financial situation, key developments related to the political and fiscal union and the EMU, and the actors, positions and interests that drive these developments.
This class was piloted on May 13th, 2015 by Angel Saz-Carranza, Director of ESADEgeo, at ESADE’s Master in International Management.
Angel Saz-Carranza’s MEKBiz Teaching Session on Global Governance for EU Businesses
On April 28th, 2015, Angel Pascual-Ramsay, Director of the Global Risks Program at ESADEgeo, led a class discussion about global economic risks for business with ESADE’s Master in International Management. The class debated global economic trends such as the economic axis shifting back to the Pacific, secular stagnation, deflation, the on-going Eurocrisis, the drop in oil prices, the vulnerable world financial system, and more. The interactive session allowed students to connect these economic megatrends and risks to their future professional lives, generating an engaged dialog as students predicted what kind of impact these risks would have on European businesses.
April 28, 2015
Below you will find the links to download the materials (Teaching Plan and PowerPoint) for the session "Global Economic Risks and Geoeconomics: Applications to Europe and its Businesses."
This three-hour teaching session covers today’s key global economic and geoeconomic trends, uncovering the risks they entail in order to stimulate strategic thinking on the implications of this context for EU businesses.
Through interactive, scenario-based lecturing and group exercises designed to improve assimilation of the knowledge, students will become familiar with twelve of today’s global economic and geoeconomic trends and Rodrik’s Trilemma. They will learn to identify global macroeconomic, financial, governance, and geoeconomic risks; and articulate recommendations for EU businesses based on global economic and geoeconomic trends and risks.
This class was piloted on April 28th, 2015 by Angel Pascual-Ramsay, Director of the Global Risks Program at ESADEgeo, at ESADE’s Master in International Management.
Introduction: MEKBiz Teaching Session on Global Risks for EU Firms, by Ángel Pascual-Ramsay
On June 3rd, Javier Santiso, Vice President of ESADEgeo, led a teaching session on the investment relationship between Europe and Latin America. Europe has become a key trade investor in Latin America, with Spain being one of the largest investors. Spanish firms are highly committed to the region; from 2003 to 2013, the top two foreign companies with the highest shares of announced FDI in Latin America were Telefónica and Repsol YPF. In addition, there has been a shift, from the US to Europe, in Latin American investment destinations. The takeaway of this teaching session was that European companies are willing to expand to Latin America, particularly using Spain as a gateway, and Multilatinas (Latin American multinationals) are looking to Europe. The classroom discussion then turned to Sovereign Wealth Funds (SWFs), the largest investors on earth. Every SWF is a state-owned investment fund with an international portfolio and no explicit pension liabilities. The ten largest SWFs manage 80% of the $7 trillion managed by all of the world’s SWFs.
June 3, 2015
Below you will find the links to download the materials (Teaching Plan and PowerPoint) for the session "Europe and Latin America’s Investment Relationship & Sovereign Wealth Funds."
This three-hour teaching session delves into two important investment relationships in today’s EU: Sovereign Wealth Funds (SWFs), and the investment relationship between the EU and Latin America.
Through engaging lectures, debating, a contrasting case study review, and group brainstorming exercises, students will learn to analyze and explain the current investment relationship between the EU and Latin America and explore its future. They will become familiar with the characteristics of SWFs and their actions, with a particular emphasis on the pros and cons of the investment of these funds from a European perspective and opportunities it might bring for the EU.
This class was piloted on June 2-3, 2015 by Javier Santiso, Vice-President of ESADEgeo, at ESADE’s MBA.
Javier Santiso’s MEKBiz Teaching Session on the Global Economy and SWFs for EU Businesses
ESADE China Europe Club
On April 17th, 2015, Ivana Casaburi, Director of ESADE China Europe Club, conducted a class about Chinese investment in Europe and European investment in China in ESADE’s Executive Master in Marketing program. Casaburi discussed trends in Chinese investment in Europe and the reasons for Chinese firms’ interest in the old continent. Investing in Europe gives Chinese investors, among others, experience in a mature market and access to quality, knowhow, and brands. European firms, on the other hand, are also investing heavily in China, drawn in by a market of over 1.3 billion consumers with more than 1.2 billion mobile phones and a growing middle class with changing tastes. Investment in China provides challenges (including the slowing economic growth patterns, rising wage costs, and regulatory restrictions) and opportunities (innovation, investment in infrastructure, the needs of an increasingly urban society, a maturing market with growing demand for high value added products, etc.). Throughout her session, Casaburi highlighted the points of attractiveness of Europe for Chinese firms and strategies for EU businesses to invest in China. The materials for her teaching session will be available soon on this website.
April 17, 2015
Below you will find the links to download the materials (Teaching Plan and PowerPoint) for the session "Chinese Investment in Europe and European Investment in China: Trends, Risks and Opportunities."
This three-hour teaching session covers trends in Chinese investment in Europe and in European investment in China, highlighting the points of attractiveness of Europe for Chinese firms and strategies for EU businesses to invest in China.
Through example-based engaging lectures, group brainstorming and class discussions, students will learn about the current changes in China’s economic model and the overall characteristics of Chinese investment abroad and Europe. They will learn to analyze the strategies used by Chinese firms when investing abroad and in Europe, and identify the challenges and opportunities European firms may encounter when investing in China, given its new economic scenario.
This class was piloted on April 17th, 2015 by Ivana Casaburi, Director of ESADE China Europe Club, in ESADE’s Executive Master in Marketing program.
ESADE Report: Chinese Investment Trends in Europe 2017-2018
News & Events
ESADEgeo presents "The Global Context: How Politics, Investment, and Institutions Impact European Businesses"
ESADEgeo experts and external counterparts have collected in an e-book their research on the EU context and strategies for European businesses given their position within the Union and as players in a globalising world.