{"id":1574,"date":"2026-01-27T11:10:17","date_gmt":"2026-01-27T10:10:17","guid":{"rendered":"https:\/\/wpbeyond.esade.edu\/?p=1574"},"modified":"2026-01-27T11:15:17","modified_gmt":"2026-01-27T10:15:17","slug":"mckinsey-matrix","status":"publish","type":"post","link":"https:\/\/wpbeyond.azurewebsites.net\/en\/mckinsey-matrix\/","title":{"rendered":"McKinsey Matrix: definition and application in companies"},"content":{"rendered":"
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Created by consulting firm McKinsey & Company for General Electric (GE) in the 1970s, the McKinsey Matrix is still considered a global benchmark in corporate planning<\/strong> and business portfolio management.<\/p>\n\n\n\n

Mastering this type of strategic analysis model is essential for executives, board members, and entrepreneurs, because the McKinsey Matrix is one of the most effective tools for assessing business portfolios, prioritizing investments, and guiding sustainable growth.<\/p>\n\n\n\n

To support this need, Esade\u2019s general management and strategy programs<\/a> offer practical training in advanced strategic analysis models<\/strong> and portfolio management tools such as the McKinsey Matrix. Among these are the Spanish-language Program for Management Development<\/a><\/em>, Programa para Directores Propietarios<\/a>, and Programa para Consejeros<\/a>, Programa para Empresas Familiares<\/a> as well as our top-ranked MBA programs<\/a>.<\/p>\n\n\n\n

Explore them and start making successful decisions using the McKinsey Matrix from a practical, impact-oriented perspective<\/strong>. This article provides the key information you need to understand what it is and how it works, illustrated through the example of a fictitious company. <\/p>\n\n\n\n

What is the McKinsey Matrix or GE Matrix<\/em>?<\/h2>\n\n\n\n

The McKinsey Matrix, also known as the GE Matrix, is a strategic analysis model that evaluates business units or product lines<\/strong> based on two key dimensions:<\/p>\n\n\n\n