{"id":1292,"date":"2025-09-09T17:31:22","date_gmt":"2025-09-09T15:31:22","guid":{"rendered":"https:\/\/wpbeyond.esade.edu\/?p=1292"},"modified":"2025-09-09T17:31:41","modified_gmt":"2025-09-09T15:31:41","slug":"digital-entrepreneurship","status":"publish","type":"post","link":"https:\/\/wpbeyond.azurewebsites.net\/en\/digital-entrepreneurship\/","title":{"rendered":"Outstanding models of digital entrepreneurship"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>In an environment where technological innovation is advancing at a dizzying pace, digital entrepreneurship has established itself as one of the main drivers of business transformation and competitiveness. It is no longer just a matter of having a good idea, but of understanding how to turn it into a <strong>scalable, sustainable digital business model aligned with the new dynamics<\/strong> of the global market. <\/p>\n\n<p>In this article we will explore some of the most important new digital entrepreneurship models, with real examples, and we will look at specific training and education programs such as the Spanish-language <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/programa\/modelos-de-negocios-de-plataformas-digitales?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Programa de modelos de negocio de plataformas digitales<\/a>, <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/programa\/rethinking-business-ai?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Rethinking Business with AI Program<\/a>, and the <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/executive-master\/executive-master-in-digital-business-innovation-entrepreneurship?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Executive Master in Digital Business, Innovation &amp; Entrepreneurship<\/a>. Take a look at them and start creating your own digital business with a clear vision of the future. <\/p>\n\n<h2 class=\"wp-block-heading\">Digital entrepreneurship as a driver in business transformation<\/h2>\n\n<p>Digital entrepreneurship is driving profound transformation in industries as diverse as banking, education, healthcare, fashion, and entertainment. What once seemed exclusive to large companies is now a real opportunity for forward-thinking entrepreneurs and <em>startups<\/em>. <\/p>\n\n<p>This transformation has been possible thanks to the unstoppable advance of technologies such as <em>cloud computing<\/em>, artificial intelligence, advanced analytics, and global connectivity, which have eliminated barriers and made it possible for entrepreneurs to create business ideas with an impact on a global scale.<\/p>\n\n<p>As a result, we see the rising importance of <a href=\"https:\/\/www.esade.edu\/beyond\/en\/innovative-business-ideas-metaverse\/\">innovative business environments<\/a> and emerging technologies that allow new digital business models \u2014 such as <em>e-commerce, marketplaces, <\/em>and <em>apps<\/em> \u2014 to be shaped with unprecedented speed and scalability.<\/p>\n\n<h2 class=\"wp-block-heading\">Key models of current digital entrepreneurship<\/h2>\n\n<p>In the current business context, the most promising digital entrepreneurship ideas are characterized by their scalability potential and their ability to adapt to technological trends and new consumer expectations, such as personalization or responsible value creation. This evolution has given rise to a variety of digital business models that stand out for their versatility, impact, and ability to foster rapid growth. Below, we explore some of the most important:  <\/p>\n\n<h3 class=\"wp-block-heading\">#1 <em>E-commerce <\/em><\/h3>\n\n<p>E-commerce is one of the best-established and most versatile types of digital entrepreneurship. No longer limited to traditional online stores, it now also encompasses various models: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>B2C <\/strong>&#8211; <strong><em>Business to Consumer<\/em>:<\/strong> A model in which an online store (such as Zalando) sells products from different brands to the end consumer. It has the products in stock and acts as a distributor or retailer. This is the most common and widespread model of digital business.  <\/li>\n\n\n\n<li><strong>D2C &#8211; <em>Direct to Consumer<\/em>:<\/strong> A model in which the brand itself manufactures and sells its products exclusively through its own digital channels, without distributors or external stores (well-known examples include Gymshark and Freshly Cosmetics).<\/li>\n\n\n\n<li><strong><em>Dropshipping<\/em>:<\/strong> This is an <em>e-commerce<\/em> model that doesn\u2019t require the seller to keep products in <em>stock<\/em>. Instead, the seller acts as a commercial intermediary between the customer and the supplier\/manufacturer. Examples include Printful (<em>print on demand<\/em>), stores created with Shopify, and many AliExpress sellers who only post and fulfill orders. <\/li>\n\n\n\n<li><strong>Product subscription:<\/strong> An <em>e-commerce<\/em> model based on the periodic shipment of physical products for a fixed fee (for example, HelloFresh and Lookiero), designed to offer convenience, personalization, and loyalty.<\/li>\n\n\n\n<li><strong>SaaS (<em>Software as a Service<\/em>) subscription:<\/strong> An <em>e-commerce<\/em> model that offers continuous access to <em>software<\/em> or digital services through a periodic fee, ideal for generating recurring revenue and scaling without logistics costs. Examples include Notion and Canva.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">#2 Apps<\/h3>\n\n<p>Mobile applications have established themselves as effective tools for monetizing digital solutions in different sectors. Among the most successful models are productivity apps such as Notion, health apps such as Calm, and educational platforms such as Duolingo. <\/p>\n\n<p>These apps combine strategies such as freemium, scaled subscriptions, and pay-per-use, adapting to different user profiles.<\/p>\n\n<p>One of the great advantages of apps is the ability to adapt to user behavior. Thanks to real-time analytics, creators can continuously optimize the experience, improve retention, and personalize offers.<\/p>\n\n<h3 class=\"wp-block-heading\">#3 Platform Models<\/h3>\n\n<p>Among digital entrepreneurship models, platforms stand out as one of the most disruptive and scalable alternatives. Their value lies in connecting different groups of users \u2014 such as supply and demand \u2014 to facilitate interactions that continuously generate value. This model is based on the well-known network effect: The greater the number of users, the greater the usefulness for each new member, which drives exponential and sustained growth.  <\/p>\n\n<p>There are different types of platforms, depending on the type of interaction and value proposition:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Marketplaces<\/em>:<\/strong> Platforms such as Amazon and Wallapop that connect buyers and sellers.<\/li>\n\n\n\n<li><strong>On-demand services:<\/strong> Such as Uber or Glovo, which allow you to request services in real time.<\/li>\n\n\n\n<li><strong>Talent platforms:<\/strong> Like Fiverr or Upwork, which connect <em>freelancers<\/em> and companies.<\/li>\n\n\n\n<li><strong>Content and community:<\/strong> Such as YouTube or Patreon, which Monetize content and build audiences.<\/li>\n<\/ul>\n\n<p>The companies with the highest capitalization value in the last 20 years are those that have adopted a business model based on networks (platforms and marketplaces). So much so that, at Esade, we have created the Spanish-language <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/programa\/modelos-de-negocios-de-plataformas-digitales?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">programa de modelos de negocios de plataformas digitales<\/a>: an online program for those who wish to transform their business ideas into scalable and successful platform models. <\/p>\n\n<h3 class=\"wp-block-heading\">#4 Emerging Technologies<\/h3>\n\n<p>The development of new technologies is not only transforming existing industries: It has also driven the emergence of entirely new digital entrepreneurship models, based on the disruptive potential of tools such as artificial intelligence (AI), <em>blockchain<\/em>, augmented reality (AR), the Internet of Things (IoT), and NFTs.<\/p>\n\n<p>These models are not limited to optimizing traditional processes; they allow the creation of unprecedented products, services, and experiences, which redefine entire industries, open up new market categories, and accelerate innovation on a global scale.<\/p>\n\n<p>Some examples are ChatGPT Midjourney, Perplexity AI, Revolut, and OpenSea, an NFT marketplace based on blockchain. These models not only monetize products or services, but also turn the technology itself \u2014 algorithms, data, and networks \u2014 into value-generating assets. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"620\" src=\"\/wp-content\/uploads\/2025\/09\/img_Una-mujer-sostiene-una-tableta-frente-a-una-proyeccion-de-lineas-de-codigo-y-datos.jpg\" alt=\"A woman holds a tablet in front of a projection of lines of code and data, in an office or data center setting. \" class=\"wp-image-1287\" srcset=\"\/wp-content\/uploads\/2025\/09\/img_Una-mujer-sostiene-una-tableta-frente-a-una-proyeccion-de-lineas-de-codigo-y-datos.jpg 1000w, \/wp-content\/uploads\/2025\/09\/img_Una-mujer-sostiene-una-tableta-frente-a-una-proyeccion-de-lineas-de-codigo-y-datos-300x186.jpg 300w, \/wp-content\/uploads\/2025\/09\/img_Una-mujer-sostiene-una-tableta-frente-a-una-proyeccion-de-lineas-de-codigo-y-datos-768x476.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Success stories of companies based on digital business models<\/h2>\n\n<p>Below, we explore some examples that illustrate how these models translate into real, high-impact businesses. They all share the same ambition: To offer scalable value, take advantage of technological potential, and adapt to an increasingly digital, demanding, and connected user. <\/p>\n\n<h3 class=\"wp-block-heading\">#1 <em>E-commerce<\/em><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gymshark.com\/es-US\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gymshark<\/strong><\/a> (sportswear) and <a href=\"https:\/\/www.freshlycosmetics.com\/es\/productos\/?utm_medium=paid_search&amp;utm_campaign=ES-F-GA-RET-BRAN&amp;gad_source=1&amp;gclid=Cj0KCQjw8cHABhC-ARIsAJnY12yFMk0-SYDKcDAJ3UqjMUFRG9XFMsDlcu1EaKevgI3w23_0JJF_GrgaAhvKEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Freshly Cosmetics<\/strong><\/a> (natural cosmetics) are examples of D2C brands that sell exclusively through their digital channels without intermediaries and have scaled globally from their countries of origin.<\/li>\n\n\n\n<li><a href=\"https:\/\/en.pompeiibrand.com\/?gad_source=1&amp;gclid=Cj0KCQjw8cHABhC-ARIsAJnY12wHLzHn7WG4LUlTPuWpu0wG4_rs34z0aVhG001dz8S3JBNhScBb7WkaAvdOEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pompeii Brand<\/strong><\/a>, a Madrid-based sneaker brand, was born as a D2C e-commerce company in 2014, grew through dropshipping, and evolved into its own production, consolidating a strong digital identity.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hellofresh.es\/pages\/deliciosamente-simple-1?c=LK-7SKJD&amp;discount_comm_id=86b58071-0289-4554-a06a-fe55e70673a3&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=act_paidsearch_seabrand&amp;gad_source=1&amp;gclid=Cj0KCQjw8cHABhC-ARIsAJnY12zprkd1M4okSn4AJbHc1KFoQHPwgY1Bu_e9ibxNY_94HwpvoRMdJ_kaAjB_EALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">HelloFresh<\/a> food) and <a href=\"https:\/\/lookiero.es\/?utm_source=google&amp;utm_medium=ads&amp;utm_campaign=prospecting&amp;utm_term=lookiero&amp;utm_content=search_brand&amp;gad_source=1&amp;gclid=Cj0KCQjw8cHABhC-ARIsAJnY12xZ9AxjI7odFwqNYmI6qZFU2nTmk3rsc7yc68VbfeYj7L0ZAKQ_0oIaAnAGEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Lookiero<\/a> (custom fashion) offer boxes of physical products on a regular basis through a subscription model, which allows them to build customer loyalty and guarantee recurring revenue.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.com\/es-es\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>, an <em>e-commerce<\/em> technology platform, has democratized online sales by allowing millions of entrepreneurs to create digital stores, and manage payments, logistics, and marketing from a single scalable solution.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">#2 Apps<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.notion.com\/es-es\" target=\"_blank\" rel=\"noreferrer noopener\">Notion<\/a>: A personal and professional organization platform with a freemium model that is complemented by scaled payment plans for teams and advanced users.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calm<\/a>: A meditation and wellness app that offers exclusive content under an annual subscription model.<\/li>\n\n\n\n<li><a href=\"https:\/\/es.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duolingo<\/a>: A gamification-based language-learning app that combines free access with <em>premium<\/em> subscription options.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">#3 Platform Models<\/h3>\n\n<p><strong><em>Marketplaces<\/em><\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon:<\/strong> Connects buyers and sellers globally, with a powerful logistics ecosystem and hybrid catalog (own and third-party).<\/li>\n\n\n\n<li><strong>Wallapop:<\/strong> Peer-to-peer marketplace model that allows the purchase and sale of second-hand products locally, promoting the circular economy.<\/li>\n<\/ul>\n\n<p><strong>On-demand services<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Uber: <\/strong>Connects drivers and passengers in real time through its app.<\/li>\n\n\n\n<li><strong>Glovo: <\/strong>Home delivery service that connects delivery people, shops, and customers.<\/li>\n<\/ul>\n\n<p><strong>Talent platforms<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/es.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fiverr<\/strong><\/a><strong>:<\/strong> A global platform for freelance services where professionals offer microservices in different categories (design, marketing, programming, etc.).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Upwork<\/strong><\/a><strong>:<\/strong> A marketplace specialized in hiring freelancers for short- and long-term projects in sectors such as technology, writing, and consulting.<\/li>\n<\/ul>\n\n<p><strong>Content and community platforms<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube:<\/strong> The famous video platform allows creators to share audiovisual content and monetize it through advertising, sponsorships, and memberships.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.patreon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Patreon<\/strong><\/a><strong>:<\/strong> A platform that makes it easy for content creators to fund their projects through direct subscriptions from their followers.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">#4 Successful businesses based on emerging technologies<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT (OpenAI):<\/strong> Generative AI for customer service (through chatbots or virtual assistants), content creation, and education.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.midjourney.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Midjourney<\/strong><\/a>: Generation of digital art and images using AI.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Perplexity AI<\/strong><\/a><strong>: <\/strong>Conversational search engine that offers structured and contextual responses.<\/li>\n\n\n\n<li><a href=\"https:\/\/opensea.io\/es\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>OpenSea<\/strong><\/a><strong>: <\/strong>A leading marketplace for the purchase and sale of blockchain-based NFTs (Non-Fungible Tokens, which includes works of art, objects, and virtual avatars).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.revolut.com\/es-ES\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Revolut<\/strong><\/a><strong>:<\/strong> A global fintech that has revolutionized traditional banking services by using emerging technologies such as <em>open banking<\/em>, artificial intelligence for service personalization, and blockchain for faster and cheaper international transfers.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Get ready to lead the future of digital entrepreneurship with Esade: #2 in the world in digital business <\/h2>\n\n<p>Digital entrepreneurship offers more opportunities today than ever before, but it also requires a deep understanding of business models and emerging technologies. Developing a solid background and a clear strategy can make the difference between a promising idea and a successful business. <\/p>\n\n<p>At Esade, you will find specific programs for active professionals and entrepreneurs, such as the Spanish-language <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/programa\/modelos-de-negocios-de-plataformas-digitales?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Programa de modelos de negocios de plataformas digitales<\/a>, the <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/programa\/rethinking-business-ai?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Programa Rethinking Business with AI<\/a> and the <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/executive-master\/executive-master-in-digital-business-innovation-entrepreneurship?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Executive Master in Digital Business, Innovation &amp; Entrepreneurship<\/a> which can also be taken in <a href=\"https:\/\/www.esade.edu\/executive-education\/es\/executive-master\/diploma-ejecutivo-en-digital-business-innovation\">diploma<\/a> format.<\/p>\n\n<p>These programs are accelerators for digital leaders that will give you the tools and skills to think, create, launch, and lead your digital business. You will speak the language of AI and you will be able to create your own startup while learning in a practical way, with real projects and real results, in a global, innovative, and active networking environment. At the end of your learning experience, you will have transformed your idea into an MVP (Minimum Viable Product).<br\/>  <\/p>\n\n<p>We also have programs for young people who see digital entrepreneurship as their career future, such as the <a href=\"https:\/\/www.esade.edu\/bachelor\/en\/programmes\/double-degree-business-administration-artificial-intelligence-business?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\">Bachelor of Business Administration &amp; Bachelor in Business and Artificial Intelligence Double Degree<\/a> and the <a href=\"https:\/\/www.esade.edu\/master-of-science\/en\/programme\/esade-master-in-innovation-and-entrepreneurship?utm_source=Web&amp;utm_medium=&amp;utm_campaign=trans-awareness-beyond_seo_contenidos-mix-blog&amp;utm_content=transversal-audience_mix&amp;utm_term=articulo-blog_beyond\" target=\"_blank\" rel=\"noreferrer noopener\">MSc in Innovation &amp; Entrepreneurship<\/a>.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Do you want to create a successful digital entrepreneurship platform or model? We can help you. At Esade, we\u2019re experts in innovation and entrepreneurship. <br\/>Choose your program!<\/p>\n<\/blockquote>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an environment where technological innovation is advancing at a dizzying pace, digital entrepreneurship has established itself as one of the main drivers of business transformation and competitiveness. It is no longer just a matter of having a good idea, but of understanding how to turn it into a scalable, sustainable digital business model aligned [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shaping-the-future"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Entrepreneurship: The Most Profitable Models | Esade<\/title>\n<meta name=\"description\" content=\"Discover the most profitable models of digital entrepreneurship \u27a1\ufe0f Learn how to create a successful, innovative business in the digital age with Esade\" \/>\n<meta name=\"robots\" content=\"index, follow, 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