This programme is especially appropriate for students who wish to pursue a career path requiring a comprehensive understanding of business (consulting, company management, brand management, etc.).
Student profile: This course is open to students in the final year of an bachelor programme, graduates and young professionals with a wide range of academic, professional and cultural backgrounds. The Academic Committee will evaluate each candidate individually, taking into account his/her academic record and professional experience.
Language: English
Dates: 7th to 11th July 2008
Time: Monday to Friday, 9.00 am to 2.30 pm
Registration fee:
> 1,000 euros
> 1,500 euros for students also enrolled in 'Marketing: From Strategy to Action'.
Course description
'Competitive dominance will be achieved by the entire supply chain, with battles fought supply chain versus supply chain.' (Roger Blackman). Supply-chain management has been recognised as a required core competency for most firms today. It entails internal cross-functional integration (collaboration between different functional areas) and external integration (collaboration with other supply-chain members) in order to deliver added value to stakeholders and customers.
This course provides an introduction to the field of supply-chain management by developing an understanding of the managerial issues and challenges that companies face when implementing a supply-chain strategy. Special emphasis will be placed on the marketing-operations interface, as marketing plays a key role when creating demand through category-management programmes (promotions, introductions and assortments) and logistics/operations is crucial when satisfying this demand (replenishment).
The course will present different category-management and replenishment programs that help companies improve the efficiency of their supply chains by considering different functional areas and different supply-chain members while focusing on satisfying customers and consumers.
