This course introduces a reflection method and a set of instruments for analysing and implementing any type of alliance or partnership.

The alliance process is divided into seven steps:

- Why?: Strategic objectives and goals.
- How?: Type of alliance (joint venture, partnership, temporary alliance, merger, acquisition.
- Which partner?: Selection criteria (market, culture, finance, human capital, etc.).
- How much?: Cost-benefit, value creation.
- What to do?: Human resources, systems, marketing, operations, etc.
- When?: Planning, calendar, key issues.
- How can the results of an alliance be evaluated?

The interactive method presented in this course is based on workshops and business simulations, with students selecting real-life examples from the business world in several countries.

Each workshop will be followed by group presentations and discussions.
This course has a total of 30 hours of class time. Readings and case studies will be provided.

Language: English
Dates: 30th June to 4th July 2008
Time: Monday to Friday, 8.30 am to 3.00 pm
Registration fee: 1,200 euros