Eugenia Bieto this morning took office as the new director general of ESADE. Professor Bieto is an expert in corporate entrepreneurship and business start-ups, and takes over from Carlos Losada, who has directed the business school for the last ten years.
During the ceremony, Bieto commented that one of her priorities is to make ESADE "a benchmark academic institution, on not only an international but also a global scale", and pinpointed three target countries for the school’s expansion process: Brazil, India and the US. What’s more, Bieto confirmed a broader range of financial aid for potential ESADE students, with up to seven different types of scholarship available.
The newly-appointed director general also reiterated ESADE’s commitment to business ethics. "We must strive to remain loyal to ESADE’s identity and values by training excellent leaders and professionals able to generate economic and social value", she said, adding Carlos Losada's words: "We don’t want to be the best school in the world, but the best school for the world".
Only woman in Europe and fourth worldwide
Following her appointment, Eugenia Bieto becomes the only woman in Europe and the fourth worldwide (Harvard, MIT, Yale and ESADE) to direct one of the world’s top 25 business schools, according to Financial Times rankings.
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