This book is a tale of two fascinating stories which together offer interesting lines of thought for those who like to take on challenges. On one hand, the conquest of K2 up the Magic Line, the most demanding route, by a group of just five expedition leaders aided by a small team and eager to evoke the true spirit of the world's greatest mountaineers. On the other, the story of the origins, evolution and success of Privalia, a Spanish website that has become a global company in record-breaking time.
The authors tell both stories from the inside, without covering over the difficult times they experienced, and explain crises and their solutions, as well as the tough path involved in making a dream come true. In times of hard-hitting economic woes like today's, more than ever before we need entrepreneurs capable of believing in an idea and making it reality, whilst tackling all the hurdles this journey may place in their way. That's why the authors say that "the summit of entrepreneurial spirit is infinite because it does not contain the idea of an end, but a succession of challenges and dreams that make up the climb. Mountaineers and entrepreneurs have ever so many emotions, attitudes and characteristics in common, such as knowing that the first step is the hardest - but also the most important - and that making headway each day - however little - is what ultimately counts in the end".
In the prologue, the authors ask "why are we using an expedition to reflect an entrepreneurial project?". They themselves give the answer: "Because summits are a strong metaphor of life and the challenges we face in it. They offer us a really clear idea of the place we want to get to, the dream we want to reach. This creates an exciting tension within ourselves, a strength that urges us to reach the top, the same one that makes an entrepreneur want to write his own story".
The audience at this presentation organised by ESADE Alumni Sports Management Club is invited to discover each story and find out about the character and know-how of people who have strived to make their dreams come true.
Programme:
Speakers: Valentín Giró (Lic&MBA 87), Chairman of the ESADE Alumni Sports Management Club. He combines his professional life with a passion for the mountains, climbing and expeditions.
Carlos Trenchs (MBA 04 / EVV 07), Managing Director of Caixa Capital Risc. He specialises in strategy and company growth
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