• Raj Srivastava
  Executive Director, The Institute of Brand Science at Emory University
  Professor of Marketing at Singapore Management University

Graduating from the Indian Institute of Technology, Kanpur, Raj Srivastava earned his doctorate at the University of Pittsburgh.
Raj's research, spanning marketing and finance, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He is considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value.
Raj is recognized for his pioneering work linking marketing strategy to financial performance. He is an "evangelist" on issues related to marketing metrics and has spoken extensively on the topic in senior executive programs and academic conferences in US/Canada, Latin America, Europe, Australia and Asia. His 1998 paper titled "Driving Shareholder Value Via Market-Based Assets" received both Maynard and Marketing Science Institute/Paul Root Awards for the Journal of Marketing article judged to contribute most to the development of theory and practice of marketing, respectively. More recently, he received the Mahajan Award for Career Contributions to Marketing Strategy from the American Marketing Association (2004).

http://www.rajsrivastava.com/

Nicholas Ind
Oslo School of Management and Visiting Professor ESADE

Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting. Previously he ran IconMedialab’s brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency.
Nicholas is the author of eight books including The Corporate Image (1990/1992) – selected as a business book of the year; Terence Conran – The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004) and Living the Brand (2001/2004/2007). His latest book is Branding Governance (2007) which is about an organisation wide approach to brand building. He is also the editor of Beyond Branding (2003).
He has worked on projects for Mexx, British Council, Foreign and Commonwealth Office, Ford of Europe, Inland Revenue, The Economist Group, Wallenius Wilhelmsen, StepStone, TNS, Telenor, The Swedish National Theatre and Unicef.
Nicholas has a BA degree in English Literature and History and an MBA. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He was a founder member of the Medinge Group - an international branding think tank.

 

Joan Oliver
Chief executive officer

Joan Oliver has worked in the financial and communication sectors at the Financial Times Group and Catalan Television where he was director general until 2004. At present he collaborates with a number of media outlets. He is also an independent audiovisual consultant.

www.fcbarcelona.cat