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- Seminar Title: Rhetoric and Management Research
Faculty: Professor Eduard Bonet, ESADE Business School
Professor Barbara Czarniawska, University of Gothenburg
Professor Deirdre McCloskey, University of Illinois at Chicago
Professor Hans Siggaard Jensen, Learning Lab Denmark
Professor JC Spender, Universitat Ramon Llull (ESADE & GRACO); Lund University (LUSEM)
Course coordinator: Professor Eduard Bonet
Course structure and schedule:
First part:
Basic topics on rhetoric, narratives, science and management
Schedule: March 2009 Wednesday the 11th 10:00 – 12:30 h
Second part:
Advanced Topics
Schedule: March 2009 Wednesday the 11th: 14:30 – 17:30
Thursday the 12th: 9:00 – 12:15
Third part:
The Third International Conference on Rhetoric, Narratives and Management Research, RNMR09
Schedule: Opening session: March 2009, Thursday 12th: 14:00
Closing session: March 2009. Saturday 14th: 12:30
Celebration:
The MRes and doctoral courses and the conference will be celebrated at Universitat Ramon Llull – ESADE Business School
ECTS credits: 3
Prerequisites:
Participants will receive hand outs on rhetoric, the five canons on rhetoric, rhetoric of science, rhetoric and management and modern linguistic theories and methods in research and management. They will prepare them before the course. Those topics will be commented.
Course contents:
The basic concepts of rhetoric: The art of persuasion by words; the parts of rhetoric; the theory of argumentation; the organization of text; the poetic instruments such as metaphors and irony.
The basic concepts of narrativity: narrative knowledge; annals; chronicles and stories; emploting events; enacting theories
The rhetoric of science, management and management research
The linguistic turns and modern linguistic theories and methods in research
Lectures on the specific topics of rhetoric and economics; rhetoric and innovation; rhetoric, values and virtues for a commercial society and story telling in organizations
Course aims:
- To discuss the conceptual foundations of rhetorical, narrative and others linguistic methods in science and management research
- To train doctoral students in a critical and efficient use of those methods, including arguments, debates, reading and writing
- To present and discuss recent research works
- To promote the presentation of research papers. Doctoral students can submit advanced research papers for the main sessions of the conference, and initial research papers for the panel sessions
Evaluation:
Participation and activities in the course
Presentation of a paper to the main conference or to doctoral parallel session. Doctoral students who do not present a paper in the conference have to present a paper (homework) after the conference.
Information
http://www.esade.edu/research/rnmr09
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