To promote a humanistic education in management that would involve a full view of people with their experience, cognition, feelings, aims, values and ideals.

To promote democratic and participative values in organizations and in management research.

To emphasize the creative, poetical and ethical aspects of management and management research.

To offer a forum of discussion on rhetoric and narratives in management and management research.

To foster the creation of academic networks.

To facilitate the development of research groups and projects.

To enjoy friendship in the academic life.