Key Speakers

  • PLENARY SPEAKERS

     

  • Raj Srivastava
    Executive Director, The Institute of Brand Science at Emory University
    Professor of Marketing at Singapore Management University

    Graduating from the Indian Institute of Technology, Kanpur, Raj Srivastava earned his doctorate at the University of Pittsburgh.
    Raj's research, spanning marketing and finance, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He is considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value.
    Raj is recognized for his pioneering work linking marketing strategy to financial performance. He is an "evangelist" on issues related to marketing metrics and has spoken extensively on the topic in senior executive programs and academic conferences in US/Canada, Latin America, Europe, Australia and Asia. His 1998 paper titled "Driving Shareholder Value Via Market-Based Assets" received both Maynard and Marketing Science Institute/Paul Root Awards for the Journal of Marketing article judged to contribute most to the development of theory and practice of marketing, respectively. More recently, he received the Mahajan Award for Career Contributions to Marketing Strategy from the American Marketing Association (2004).

    http://www.rajsrivastava.com/

  • Mary Jo Hatch
    P    rofessor emerita at the University of Virginia

    Professor Hatch's research interests include organizational culture, identity, and image; corporate branding; and narrative and metaphoric approaches to management, organizing, and organization theory, with particular interests in jazz and theater as metaphors for organizing. She has published articles in Academy of Management Review; Organization Studies; Organization Science; Administrative Science Quarterly; Journal of Management Inquiry; Studies in Cultures, Organizations and Societies; Human Relations; and European Journal of Marketing. She was European editor for Journal of Management Inquiry from 1995 to 2000 and sits on the editorial boards of Corporate Reputation Review; Human Relations; International Journal of Cross-Cultural Management; and Journal of Organizational Change Management. Her textbook Organization Theory: Modern, Symbolic and Postmodern Perspectives (1997) is available from Oxford University Press, which also published The Expressive Organization (2000), a book Professor Hatch co-edited with Majken Schultz and Mogens Holten Larsen.

    http://gates.comm.virginia.edu/Mirror/faculty_research/staff_directory/hatch.html
  • Majken Schultz
    Professor of Management at Copenhagen Business School

    Majken Schultz is a Professor of Management at Copenhagen Business School, where she also serves as Associate Dean for the Full Time MBA program. She specializes in research related to Organizational Identity, Corporate Branding and Reputation Management. She is partner in Reputation Institute and serves as non-executive member of several boards. Majken has directed two large research initiatives: A study of the relationships among culture, identity and image (1996 - 2000), and a project on corporate branding (2002 - 2005), where a network of global brands was established including e.g. Novo Nordisk, Telefonica, and the LEGO Group. Her work has been published in journals, such as Harvard Business Review, California Management Review,
    Academy of Management, British Journal of Management, Corporate Reputation Review, International Studies of Management and Strategic Organization. Of her recent books she is first editor of The Expressive Organization (with Mary Jo Hatch), and co-editor of a reader on Organizational Identity with Oxford University Press. In November 2005 Majken Schultz, published Corporate Branding Purpose/People/Process with Yun Mi Antorini and Fabian F. Csaba, CBS Press.
    Majken is actively involved in the Danish Business Community through e.g. VL 48, and a regular
    commentator in Danish newspapers. She is academic leader of Reputation Institute.
    Majken is also board member in several companies: Since 2000 she has been a non-executive member of the board at Danske Bank and Realdania. From 2005 she has also been on the board of COWI. From 2000 - 2003 she was "Vismand" i Kompetencerådet. From 2000 - 2003 Majken has been working as a consultant with LEGO Group. She has been engaged as a change agent and content provider for a range of companies in Denmark.

    http://www.majkenschultz.com/
  • Bill Merrilees
    Professor of Marketing and Head of the Department of Marketing at Griffith University

    Professor Bill Merrilees is currently in the Griffith Business School as Head of the Department of Marketing, based on the Gold Coast campus. Bill is also associated with the Services Industry Research Centre. He has worked in both academia and the government. He has a Bachelor of Commerence (Hons I) from the University of Newcastle, Australia, and an MA and Ph.D. from the University of Toronto, Canada. He has acted as consultant to companies such as Shell, Westpac and Jones Lang Lasalle at the large end, down to middle- size companies such as accountants and even very small firms such as florists. Bill particularly enjoys conducting case research as it builds a bridge to the real world. He has published more than 70 refereed journal, articles or book chapters. Six of his articles have been in the e-commerce field, including the Journal of Relationship Marketing, the Journal of Business Strategies, the Corporate Reputation Review and Marketing Intelligence and Planning. This work includes innovative scale development in the areas of e-interactivity, e-branding, e-strategy and e-trust.
  •  Philip H. Mirvis
    Organizational psychologist and senior research fellow at the Boston College Center for Corporate Citizenship

    Philip Mirvis is an organizational psychologist and and senior research fellow at the Boston College Center for Corporate Citizenship.  His studies and private practice concerns large-scale organizational change, the character of the workforce and workplace, leadership development, and the role of business in society.  An advisor to global businesses headquartered on five continents, he has authored nine books on his studies including, most recently, Beyond Good Company:  Next Generation Corporate Citizenship (with Bradley Googins and Steve Rochlin).  Mirvis is a research fellow of the Work/Family Roundtable, a board member of the Citizens Development Corps, and, formerly, on the boards of the Foundation for Community Encouragement and Society for Organization Learning.
     In the areas of social responsibility/sustainability/corporate citizenship, Mirvis has worked with the Chief Executives of Ben & Jerry's, the Royal Dutch Shell Group, and Unilever and with senior teams at PepsiCo, Mitsubishi (Japan), Wipro (India), and the SK Group (South Korea).  He has convened a two-year, multi-company forum on integrating citizenship into the business and another on corporate branding (including GE, IBM, AMD, Johnson & Johnson, AMD, Abbott, SONY, and others).  He has led service learning journeys of senior executives from Unilever, Shell, Ford, Novo Nordisk, and 3i to study, first-hand, an array of social and environmental issues in China, India, Borneo, Dubai, Sri Lanka, and Brazil and urban areas in the U.S., France, and U. K. 
     Currently, Mirvis is studying volunteer executive service with the IBM Corporate Service Corps and co-leading a forum of United Nations Global Compact lead companies.  Writings in this area have appeared in Harvard Business Review, Journal of Business & Society, Corporate Governance, and California Management Review, and in select Center publications.
     Mirvis has a B.A. from Yale University and a Ph.D. from the University of Michigan.  He has taught at Boston University and been visiting faculty at the University of Michigan, Jiao Tong University, Shanghai, China and the London Business School. 


  • PROFESSIONAL SPEAKERS
  • Nicholas Ind
    Professor at Oslo School of Management and Visiting Professor at ESADE

    Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting. Previously he ran IconMedialab's brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency.
    Nicholas is the author of eight books including The Corporate Image (1990/1992) -selected as a business book of the year; Terence Conran - The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004) and Living the Brand (2001/2004/2007). His latest book is Branding Governance (2007) which is about an organisation wide approach to brand building. He is also the editor of Beyond Branding (2003).
    He has worked on projects for Mexx, British Council, Foreign and Commonwealth Office, Ford of Europe, Inland Revenue, The Economist Group, Wallenius Wilhelmsen, StepStone, TNS, Telenor, The Swedish National Theatre and Unicef.
    Nicholas has a BA degree in English Literature and History and an MBA. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He was a founder member of the Medinge Group - an international branding think tank. 

     http://www.nicholasind.com/
  • Joan Oliver       
    Chief executive officer

    Joan Oliver has worked in the financial and communication sectors at the Financial Times Group and Catalan Television where he was director general until 2004. At present he collaborates with a number of media outlets. He is also an independent audiovisual consultant.

    www.fcbarcelona.cat