Professorat i Investigació

Directori

Professorat i Investigació

Directori
Dades de contacte
Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105
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Valenzuela Martínez, Ana

Professora ordinària, Departament de Màrqueting a Esade
Catedràtica URL
Investigador, ESADE D3 - Institute for Data-Driven Decisions

Formació acadèmica
  • Doctora en Ciencias Económicas y Empresariales.

Publicacions destacades
  • Williamson, S., Lteif, L. & Valenzuela, A. (2022). Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others. Journal of Consumer Psychology, 32 (4), pp. 597-614.
  • Valenzuela, A. (2022). The effect of anthropomorphized technology failure on the desire to connect with others. Psychology & Marketing, 39, pp. 1762-1774. DOI: https://doi.org/10.1002/mar.21700.
  • Valenzuela, A. (2020). Good vibrations: Consumer responses to technologically-mediated social touch &. Journal of Consumer Research, 47 (2), pp. 256-271. DOI: https://doi.org/10.1093/jcr/ucz039.
  • Palmeira, M., Lei, J. & Valenzuela, A. (2019). Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning. European Journal of Marketing, 53 (2), pp. 299-319.
  • Bonezzi, A., Szabo-Douat, T. & Valenzuela, A. (2018). What goes around, comes around: How beliefs in karma influence the use of word-of-mouth for self-enhancement. DOI: https://doi.org/10.1086/699567.
  • Valenzuela, A., Wongkitrungrueng, A. (2018). The cake looks yummy on the shelf up there: The interactive effect of retail shelf position and consumers' personal sense of power on indulgent choice. Journal of Retailing, 94, pp. 280-295. DOI: https://doi.org/10.1016/j.jretai.2018.07.001.
  • Raghubir, P., Valenzuela, A. (2015). Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions. Journal of Experimental Psychology: Applied, 21, pp. 224-241. DOI: https://doi.org/10.1037/xap0000055.
  • Raghubir, P., Valenzuela, A. (2010). Male-female dynamics in groups: A field study of the weakest link. Small Group Research, 41, pp. 41-70. DOI: https://doi.org/10.1177/1046496409352509.
  • Raghubir, P., Valenzuela, A. (2007). The role of strategy in mixed-gender group interactions: A study of the television show 'the weakest link'. Sex Roles, 57, pp. 293-303. DOI: https://doi.org/10.1007/s11199-007-9263-8.
  • Erdem, T., Swait, J. & Valenzuela, A. (2006). Brands as signals: A cross-country validation study. Journal of Marketing, 70, pp. 34-49. DOI: https://doi.org/10.1509/jmkg.2006.70.1.34.
  • Lado, N., Martínez-Ros, E. & Valenzuela, A. (2004). Identifying successful marketing strategies by export regional destination. International Marketing Review, 21, pp. 573-597. DOI: https://doi.org/10.1108/02651330410568024.

Dades de contacte
Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105