Professorat i Investigació
Directori
Mavrommatis, Alexis
Professor titular, Departament de Màrqueting a
Esade
Professor contractat doctor URL
Director Departamento Acádemico, Departament de Màrqueting
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Formació acadèmica
- Doctor of Philosophy. The University of Stirling
- MSC in Retail Management. The University of Stirling
- Bachelor of Science in Business Administration. The American College of Greece
Àrees d'interès
- ODS 8 - Treball digne i creixement econòmic
Biografia
Dr. Alexis MavrommatisGraduat en estudis executius per la Universitat de Cambridge
Lideratge Sostenible i per la Harvard Business School. MSc i doctor en Retail Management
per la Universitat de Stirling. Ha treballat per a Carrefour i com a consultor sènior
per a JDV The Retail Company, desenvolupant conceptes innovadors de botigues per a
retailers i fabricants Carrefour, P&G, Coca-Cola, Masterfoods. És membre del Consell
Assessor d'Avicanna, una empresa biofarmacèutica canadenca. Ha estat subdirector d'Innovació
Pedagògica d'EADA Business School.És professor i investigador en les àrees de màrqueting,
retailing, estratègies multicanal i emprenedoria social. És membre del grup de recerca
Customer Experience & Insight CXI de la Swinburne Business School Austràlia i
professor visitant de la Universitat d'Economia i Empresa d'Atenes Grècia, de l'ITAM
Mèxic, de l'Australian Centre of Retail Studies de la Universitat de Monash Austràlia
i de la NEOMA Business School França. L'any 2012, va aparèixer al 33è lloc del rànquing
dels millors professors de negocis de The Economist.Els seus darrers articles acadèmics
s'han publicat al European Journal of Marketing, sobre les reaccions dels consumidors
davant la reducció de la varietat als supermercats, i a Business Horizons, sobre com
els responsables de màrqueting poden aprofitar la intel·ligència artificial.
Publicacions destacades
- Campbell, C., Sands, S. & McFerran, B., Mavrommatis, A. (2023). Diversity representation in advertising. Journal of the Academy of Marketing Science. DOI: https://doi.org/10.1007/s11747-023-00994-8.
- Tsao, H. Y. J., Campbell, C. & Sands, S., Mavrommatis, A. (2022). From mining to meaning: How B2B marketers can leverage text to inform strategy. Industrial Marketing Management, 106, pp. 90-98. DOI: https://doi.org/10.1016/j.indmarman.2022.08.007.
- Sands, S., Campbell, C. & Mavrommatis, A., Kadomskaia, V. (2022). Can a Whisper Boost Recall Of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response ASMR in Advertising. Journal of Advertising Research, 62 (3), pp. 287-296. DOI: https://doi.org/10.2501/JAR-2022-016.
- Costa Guix, G., Mavrommatis, A. (2022). EATALY: 'poesía' italiana que revoluciona el acto de comprar.
- Sands, S., Campbell, C. & Shedd, L., Ferraro, C., Mavrommatis, A. (2021). Corrigendum to `How small service failures drive customer defection: Introducing the concept of microfailures', [Business Horizons, Volume 63, Issue 4, July¿August 2020, Pages 573¿584] Business Horizons 2020 634 573¿584, S0007681320300434, 10.1016/j.bushor.2020.03.014. Business Horizons, 64 (4), pp. 563. DOI: https://doi.org/10.1016/j.bushor.2021.02.001.
- Sands, S., Campbell, C. & Shedd, L., Ferraro, C., Mavrommatis, A. (2020). How small service failures drive customer defection: Introducing the concept of microfailures. Business Horizons, 63 (4), pp. 573-584. DOI: https://doi.org/10.1016/j.bushor.2020.03.014.
- Tsao, H. Y. J., Campbell, C. & Sands, S., Ferraro, C., Mavrommatis, A., Lu, S. Q. (2020). A machine-learning based approach to measuring constructs through text analysis. European Journal of Marketing, 54 (3), pp. 511-524. DOI: https://doi.org/10.1108/EJM-01-2019-0084.
- Campbell, C., Sands, S. & Ferraro, C., Tsao, H. Y. J., Mavrommatis, A. (2020). From data to action: How marketers can leverage AI. Business Horizons, 63 (2), pp. 227-243. DOI: https://doi.org/10.1016/j.bushor.2019.12.002.
- Sands, S., Campbell, C. & Ferraro, C., Mavrommatis, A. (2020). Seeing light in the dark: Investigating the dark side of social media and user response strategies. European Management Journal, 38 (1), pp. 45-53. DOI: https://doi.org/10.1016/j.emj.2019.10.001.
- Argouslidis, P. C., Skarmeas, D. & Kühn, A., Mavrommatis, A. (2018). Consumers' reactions to variety reduction in grocery stores: a freedom of choice perspective. European Journal of Marketing, 52 (9-10), pp. 1931-1955. DOI: https://doi.org/10.1108/EJM-12-2016-0844.
- Costa Guix, G., Mavrommatis, A. & Valdés Gandarillas, S., Vila Fernández-Santacruz, M. d. M. (2018). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework: Advances in national brand and private label marketing. Advances in national brand and private label marketing, pp. 201-210.
- Costa Guix, G., Mavrommatis, A. & Valdés Gandarillas, S., Vila Fernández-Santacruz, M. d. M. (2018). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework. DOI: https://doi.org/10.15341/jbe2155-7950/02.09.2018/004.
- Costa Guix, G., Mavrommatis, A. & Valdés Gandarillas, S., Vila Fernández-Santacruz, M. d. M. (2017, June). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework [Paper presentation]. 4th International Conference on Research on National Brand & Private Label Marketing NB&PL2017.
- Costa Guix, G., Mavrommatis, A. & Vila Fernández-Santacruz, M. d. M., Valdes, S. (2017). Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework. In Martínez-López, F. J., Martínez-López, F. J. & Gázquez-Abad, J. C., Ailawadi, K. L., Yagüe-Guillén, M. J. (Eds.), Advances in National Brand and Private Label Marketing - 4th International Conference 2017, pp. 201-210. Springer Science and Business Media B.V.. DOI: https://doi.org/10.1007/978-3-319-59701-0_21.
- Costa Guix, G., Mavrommatis, A. (2016). Eataly: 'poesía' italiana que revoluciona el acto de comprar.
- Argouslidis, P. C., Baltas, G. & Mavrommatis, A. (2015). An empirical investigation into the determinants of decision speed in product elimination decision processes. European Management Journal, 33 (4), pp. 268-286. DOI: https://doi.org/10.1016/j.emj.2015.02.002.
- Argouslidis, P. C., Baltas, G. & Mavrommatis, A. (2014). Outcomes of decision speed: An empirical study in product elimination decision-making processes. European Journal of Marketing, 48 (5-6), pp. 982-1008. DOI: https://doi.org/10.1108/EJM-10-2012-0573.
- Burt, S., Mavrommatis, A. (2006). The international transfer of store brand image. DOI: https://doi.org/10.1080/09593960600844178.
- Burt, S., Mavrommatis, A. (2006). The international transfer of store brand image. The International Review of Retail, Distribution and Consumer Research, 16 (4), pp. 395-413. DOI: https://doi.org/10.1080/09593960600844178.