The profile of a student on this program is of a young graduate in Business Management. Marketing or Advertising and Public Relations (or similar discipline), who has decided to take the challenge to further his or her education in an internationally-renowned Business School, so to acquire the necessary knowledge and skills to set their professional career off to a first-class start.

Coming from any country in the world, he or she is looking for an international experience in a global and cosmopolitan environment, and such is the ESADE Campus in Barcelona.