Master in Marketing Management | ESADE Business School

SYLLABUS

September 2011 - December 2011

Keys to a Career in Marketing

This module focuses on building a sound knowledge of practical marketing. It consists of four courses (which constitute the key to subsequent specialisation), and a core course for all specialisations linked to CSR (Corporate Social Responsibility):

Brand Management
Consumer-centric Marketing
Sales Management
International Marketing Strategies
Business in Society

January 2012

Personal and Professional Development

January is dedicated solely to the student's preparedness for the business world through improving in critical change areas such as self-assessment and coaching.

International Study Tours
Intensive weeks abroad provide the opportunity for students to experience different cultures first-hand, reflect on how situations inspire them and give the chance to apply knowledge gained during the first term.

Management Skills & Competencies
Seminars orientated towards the development and refinement of key management skills and competencies take place, including what leadership means and the tools needed to lead effectively.

Coaching in Organisations
Corporate Writing Skills
Inter-Personal Communication Seminar
Introduction to Business Information Technology
Negotiation Techniques
Presentation Skills
Cross-Cultural Communication
Recent Spanish History: Current Political and Social Issues
Team Building

Professional Career Planning
Specialists in Human Resources will be on hand to offer advice and guidance including counselling on maximising your networking opportunities, career management skills (interviews, CV preparation, salary negotiation, career strategy, etc.). In addition, we will hold events and activities designed to bring you into direct contact with the business world, such as the ESADE Talent Career Forum, and presentations by organisations visiting ESADE.

February 2012 - April 2012

Developing a Marketing Profile

This flexible module assists you in tailoring the programme best suited to your career goals. You can choose from a wide range of elective courses to select those that best meet your needs and professional interests.

Marketing Elective (2 in total) (*)

These are taught in the language in which they appear on the list:

. Business-to-Business Marketing
. Design Management
. Internet Business
. Key Account & Sales Management
. Marketing Communications
. Marketing for Entrepreneurs
. Marketing Relacional
. Marketing Services
. Marketing Social
. Retail Innovation
. Trade & Category Management

Free Electives (2 in total) (*)

These are taught in the language in which they appear on the list:

. Business and the Environment
. Career and Organizations
. Consulting Information Systems
. Corporate Strategy
. Family Business Management
. International Business Strategy
. Management of Cultural, Media and Creative Industries
. Organizational Culture and Identity
. Seminar on Strategic Brand Management

(*) the choice of electives may differ from one year to the next

May 2012 - September 2012

Research project

The Research Project is a key element of the Master in Marketing Management Programme. This challenging module places great emphasis on personal initiative and disciplined study in which the student may choose the field or theme they wish to research:

Through the creation of a business project: The project is concentrated on fostering entrepreneurship concurrent with socially responsible business behaviors.
Through an In-Company Business Project: In a Spanish or international company; some students will gain international work experience but all will have the invaluable opportunity to put acquired theory into practice.
Through the completion of a thesis: This clearly demonstrates your analytical and in-depth research abilities, writing communication skills and presentation techniques where applicable.