World-renowned artists such as Dalí or Picasso, or the architect, Gaudí, all found inspiration for their creativity in Barcelona. This creativity is now reflected in modern-day Barcelona's business activities; a fashion hub (with brands such as Mango, Custo, Desigual or Pronovias), Barcelona is also home to a cluster of biotech and pharmaceutical companies, and an important centre for design, ICT, and audiovisual technology, and it is a breeding ground for pioneering international projects, such as the Alba Synchrotron Light Facility, the most important scientific installation in Southern Europe. As the principal Mediterranean seaport, it is an unparalleled logistics and communications centre.
Barcelona enjoys a long history of entrepreneurial initiatives, creating companies and attracting multinationals and foreign investment. This is why it is ranked year after year as one of the top 5 European cities for doing business, and qualified executives from all over the world meet here to create a cosmopolitan environment.