Associate Professor in the Department of Quantitative Methods
URL Associate Professor
Academic training
Doctora en Psicología. Universitat de Barcelona
Diplomatura d'Estadística. Universitat Politècnica de Catalunya
Licenciada en Psicología. Universitat de Barcelona
Interest Areas
Statistical analysis of single-case designs
Analysis of social systems
Multivariate statistics
Biography
She has always been linked to the sphere of statistics, both teaching and research aspects. Although initially her research work was specialized in the study of the statistical techniques applied to single-case designs, she has subsequently participated, as a data analyst, in research focused on different applied fields. More recently she has directed her research toward the mathematical and statistical analysis of social systems, studies closely related to human resource management, group dynamics and interpersonal perception.
As for teaching, her activity has been centred on teaching descriptive, interference and multivariate statistics, together with training on various computer applications for the statistical analysis of data.
She has also participated in several educational innovation initiatives, in which she helped to prepare different materials for teaching statistics.
She has been an Associate Professor of ESADE since 1997.
Selected publications
Van Donk, D. P. ; Van der Vaart, T.; Gimenez Thomsen, C. & Sierra, V. (forthcoming). Modelling the integration-performance relationship: Collaborative practices, enablers and contextual factors. International Journal of Operations and Production Management ,
Manolov, R.; Solanas, A.; Sierra, V. & Evans, J. J. (2011). Choosing among techniques for quantifying single-case intervention effectiveness. Behavior Therapy, 42(3), 533-545.
Sierra, V.; Andrés, A.; Solanas, A. & Leiva, D. (2010). Agreement in interpersonal perception as a predictor of group performance. Psicothema, 22(4), 848-857.
Solanas, A.; Manolov, R. & Sierra, V. (2010). Lag-one autocorrelation in short series: Estimation and hypotheses testing. Psicológica, 31(3), 357-381.
Guzmán, F. & Sierra, V. (2009). A political candidate's brand image scale: Are political candidates brands?. Journal of Brand Management, 17(3), 207-217.
Valls, J. F.; Sierra, V.; Bañuelos, M. A. & Ochoa, I. (2009). Spanish holiday brands: Comparative analysis of 10 destinations. In L. A. Cai, W. C. Gartner & A. M. Munar (eds.) (Ed.). Tourism branding: Communities in action (pp. 119-131). Bingley: Emerald.[ISBN: 978-1-84950-720-2]
Díez Piñol, M.; Dolan, S. L. ; Sierra, V. & Cannings, K. (2008). Personal and organizational determinants of well-being at work: The case of Swedish physicians. International Journal of Health Care Quality Assurance, 21(6), 598-610.
Solanas, A.; Sierra, V.; Quera, V. & Manolov, R. (2008). Random assignment of intervention points in two-phase single-case designs: Data-division-specific distributions. Psychological Reports, 103(2), 499-515.
La conducta de compra pirata. Un análisis exploratorio en el mercado de la música en Perú.Rosa Nancy Matos Reyes.Universidad Peruana de Ciencias Aplicadas S.A.C.; ESADE, 2008.
Valls, J. F.; Sierra, V.; Bañuelos, M. A. & Ochoa, I. (2007). El posicionamiento del destino turístico: análisis comparativo de 10 marcas regionales españolas. Annals of Tourism Research en Español, 9(1), 177-194.
La validesa del model triaxial de la confiança organitzativa com a predictor de l'efectivitat.Maria Mercè Mach Piera.Universitat Ramon Llull, 2007.
La inteligencia emocional, un componente para el éxito del gerente global en la asignación internacional.Racheli Gabel Shmueli.ESADE; ESAN, Peru, 2006.
Solanas, A.; Salafranca, Ll.; Riba, C.; Sierra, V. & Leiva, D. (2006). Quantifying social asymmetric structures. Behavior Research Methods, 38(3), 390-399.
Calidad e Indicadores. Una aportación a la implantación de sistemas de indicadores mediante los procesos.Miquel Àngel Heras Forcada.Universitat Ramon Llull; ESADE, 2005.
Salafranca, Ll.; Sierra, V.; Núñez, M. I.; Solanas, A. & Leiva, D. (2005). Análisis estadístico mediante aplicaciones informáticas: SPSS, Statgraphics, Minitab y Excel. Barcelona: Universitat de Barcelona. [ISBN: 84-475-2956-8].
Dolan, S. L. ; Mach, M. & Sierra, V. (2005). HR contribution to a firm's success examined from a configurational perspective: An exploratory study based on the Spanish CRANET Data. Management Revue, 16(2), 272-290.
Sierra, V.; Solanas, A. & Quera, V. (2005). Randomization tests for systematic single-case designs are not always appropriate. Journal of Experimental Education, 73(2), 140-160.
Salafranca, Ll.; Solanas, A.; Núñez, M. I. & Sierra, V. (2004). Recurso informático para la docencia de la estadística. Barcelona, España: Edicions UB. [ISBN: 10.1344/303.000000111].
Sierra, V.; Quera, V. & Solanas, A. (2000). Autocorrelation effect on type I error rates of Revusky's Rn test: a Monte Carlo study. Psicológica, 21(1), 91-114.
Solanas, A. & Sierra, V. (1995). Análisis de incrementos-decrementos: incidencia de la violación de supuestos sobre la tasa empírica de error tipo I. Psicothema, 7(1), 187-199.
Solanas, A. & Sierra, V. (1992). Bootstrap: fundamentos e introducción a sus aplicaciones. Anuario de Psicologia, 4(55), 143-154.
Miquel Sánchez-Turet; Ana Adán & Sierra, V. (1992). Influencia de la matutinidad en los hábitos de consumo de alcohol, tabaco y xantinas. Adicciones, 4(3), 233-245.
Ferrer, R.; Malapeira, J.M.; Honrubia, M.L.; Cosculluela, A.; Viadé, A.; Ugas, L.; Sierra, V. & Vall-llovera, M. (1991). Estudio de los procesos de fatiga en relación con el comportamiento motor. Qurriculum. Revista de Teoría, Ingestigación y Práctica Educativa, (2), 375-376.
Contact
vicenta.sierra@esade.edu
Phone: +34 932 806 162 Ext. 2254
Fax: +34 932 048 105
Av. de la Torre Blanca, 59 E-08172 Sant Cugat
