Mònica Casabayó Bonás
Associate Professor, Department of Marketing in ESADE
URL Associate Professor

Deputy Director, Business Administration Programme - BBA


  • Doctor of Philosophy in the College of Humanities and Social Science. The University of Edinburgh
  • Máster en Dirección y Administración de Empresas. ESADE
  • Llicenciada en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull

Areas of interest

  • New decision-making methodologies in Marketing.
  • Consumer study: study plan, methodology selection and comparison, purchase and consumer behaviour analysis and assessment, in various sectors


She came to ESADE gradually and progressively from the professional world. She was a member of the AECOC's Marketing and Merchandising Committee and Marketing Director of Euromadi Ibérica. She has combined her work at ESADE with consultancy projects for several companies, including Decathlon, Mahou, 'la Caixa', Syngenta, Llanera, Supermercados Pujol (Global Marketing Award, 1998).

She is currently in charge of the Consumer Behaviour and Market Research Area of ESADE's Department of Marketing Management.

She participates actively in a research project focused on the methodological aspects of marketing research, in particular the application of techniques from other disciplines (mainly artificial intelligence) to classical marketing problems, such as forecasting consumer behaviour.

She has published in various national and international journals specialized in marketing.

She has been an Associate Professor at ESADE since 2000.