Associate Professor, Department of Marketing at
Esade
URL Associate Professor
Directora Académica BiTLaSI, Bachelor in Transformational Business and Social Impact
Investigadora, ESADE D3 - Institute for Data-Driven Decisions
Biography
She came to ESADE gradually and progressively from the professional world. She was
a member of the AECOC's Marketing and Merchandising Committee and Marketing Director
of Euromadi Ibérica. She has combined her work at ESADE with consultancy projects
for several companies, including Decathlon, Mahou, 'la Caixa', Syngenta, Llanera,
Supermercados Pujol Global Marketing Award, 1998. She is currently in charge of the
Consumer Behaviour and Market Research Area of ESADE's Department of Marketing Management. She
participates actively in a research project focused on the methodological aspects
of marketing research, in particular the application of techniques from other disciplines
mainly artificial intelligence to classical marketing problems, such as forecasting
consumer behaviour. She has published in various national and international journals
specialized in marketing. She has been an Associate Professor at ESADE since 2000.
Contact details
Tel: +34 932 806 162
Ext. 2238
Fax: +34 932 048 105