Visiting Professor in the Department of Marketing Management
Academic training
Doctor en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
Dottore in Economia Aziendale. Università Commerciale Luigi Bocconi
Interest Areas
Relationship Marketing
International Marketing
Biography
In addition to his teaching and management activities at ESADE, he is Professor of Marketing and Business Management (Professor since December 2003) at the Università degli Studi di Napoli 'Parthenope'.
Of note among his most relevant publications are: 'Customer Loyalty. Approcci teorici e strumenti di gestione' (Turin: Giappichelli Editore, 2002); 'An International Perspective of Encounter-Based Relationships', Journal of Cultural Cross Competence and Management, 4/2003 (Vienna: Wirtschaftsuniversität Wien); 'La dinámica de la lealtad del cliente: un acercamiento teórico' (M. Alfaro, ed., Temas clave en marketing relacional, Mc-Graw-Hill, 2004), and 'Lo sviluppo dei processi di customer management: un'applicazione alla telefonia mobile', Economia e Diritto del Terziario (2004).
