March 16, 2010
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Marcel Planellas Arán

Faculty - Marcel Planellas Arán


  Faculty |
Web Pages




Marcel Planellas Arán
    Professor of the Department of Business Policy

marcel.planellas@esade.edu
Phone: +34 932 806 162 Ext. 2398
Fax: +34 932 048 105
Av.Pedralbes, 60-62
E-08034 Barcelona

Professor of the Department of Business Policy
URL Associate Professor

Co-ordinator, GRIE
General Secretary

Academic training
  • Doctor en Ciencias Económicas y Empresariales. Universitat Autònoma de Barcelona
  • Licenciado en Filosofía y Letras - Historia Moderna. Universitat de Barcelona

Interest Areas
  • Business policy (strategy) and Entrepreneurship
  • History of ideas in management policy
  • Business strategies and their implementation
  • Factors of success in new business creation
  • Rapid-growth companies
  • Management of the family business
  • Corporate Entrepreneurship

Biography
He is a member of the Strategic Management Society, of the Academy of Management and of the Iberoamerican Academy of Management. He has taken part in congresses and published articles in national and international journals.

He has been President of ESADE's Faculty and he is currently the Secretary General of ESADE.

The most recent books he has published are: "De la idea a la empresa" (Gestión 2000, 2003) and "Creación de empresa: los mejores textos" (Ariel Empresa, 2003).

As a consultant, he has led strategic reflection processes both in private companies and in public organizations. He is an independent director on the boards of directors of various Spanish companies.

Before joining ESADE in 1986, he was an expert of the Chamber of Commerce of Barcelona, and previously a member of parliament in the first term of the Catalan Parliament (1980-1984).

Selected publications


  • Amorós J. E.; Planellas, M. & Batista-Foguet, J.M. (2007). Does Internet technology improve performance in small and medium enterprises? Evidence from selected Mexican firms. Revista Latinoamericana de Administración, 39, 71-91.


  • Planellas, M. & Svejenova, S. (2007). Ferran Adrià and elBulli.


  • Planellas, M. & Alemany, L. (2007). (04/2007).Banco Santander, Growth Strategy and Internationalization (1984-2005).


  • Urriolagoitia, L. & Planellas, M. (2007). Sponsorship relationships as strategic alliances: A life cicle model approach. Business Horizons, 50(2), 157-166.


  • Parada, P. & Planellas, M. (2007). ¿Qué es estrategia corporativa?. Harvard Deusto Business Review, 153, 34-51.


  • Marín, J.L.; Svejenova, S.; Ollé, M. & Planellas, M. (2006). Noves vies d'internacionalització: les empreses nascudes globals (born globals) i les que es redefineixen globals (re-born globals). In COPCA Generalitat de catalunya (Ed.). Informe anual: Observatori mercats exteriors (pp. 167-173). Barcelona, España: COPCA.[ISBN: B-31603-2006]


  • Bieto, E.; Planellas, M. & Ollé, M. (2005). Prólogo y adaptación edición en español. In Robert D. Hisrisch, Michael P. Peters, Dean A. Shepherd (Ed.). Entrepreneurship emprendedores (pp. 23-24). Madrid, España: McGrawHill.[ISBN: 84-481-287374-4]







Contact

marcel.planellas@esade.edu Phone: +34 932 806 162
Ext. 2398

Fax: +34 932 048 105
Av.Pedralbes, 60-62
E-08034 Barcelona

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